JMAC PR BLOG

Commentary and insights on the PR and marketing world, as well as updates from the Jmac PR team.

11.14.2024

Building an Authentic Brand Culture With Gratitude and Purpose

Learn how brands can go beyond buzzwords, express real gratitude, and live out their values through action

Customers, employees, and communities alike expect businesses to stand for something meaningful. However, many companies simply state a mission without taking the meaningful action required to match it. Gratitude and purpose play a key role...

10.23.2024

Q&A: Anhar Karim of Forbes

Learn about the power of storytelling, representation, and vulnerability from entertainment journalist and creative strategist Anhar Karim

Anhar Karim is a prolific entertainment reporter, paid social creative strategist, and content creator. Drawn to writing from a young age, Anhar has lent his creativity and gift for storytelling to a number of publications, from...

10.21.2024

Jmac PR Newsletter – October 2024

Jmac PR updates, client wins, and interesting reads around the industry in the month of October

A Note From John Hello everyone, Since our last newsletter in August, much has happened at Jmac PR! We’re excited to share some highlights: Gabie Rudolph, our former AAE, has embarked on a new adventure....

10.17.2024

Q&A: Amit Chowdhry of Pulse 2.0

Learn how the power of storytelling can shape successful businesses from Pulse 2.0 co-founder Amit Chowdhry

Storytelling is a powerful tool that shapes the success of businesses, helping connect with their audience and communicate effectively. From building a brand identity to launching products, having a compelling narrative is crucial. Explore how...

10.03.2024

Interesting Reads for Hispanic Heritage Month

As we celebrate Hispanic Heritage Month, Jmac PR's Audree Hernandez shares interesting reads to educate and inspire your workplace

By Audree Hernandez, Senior Account Executive As we celebrate Hispanic Heritage Month, here are some interesting reads to educate and inspire your workplace. Feel free to learn more from resources that include webinars, discussions, and...

09.27.2024

What It Means to Be “Transparent” in Public Relations

Senior Account Executive Audree Hernandez reflects on trust and ethical communication in PR.

By Audree Hernandez, Senior Account Executive at Jmac PR As I continue my journey to become the ultimate badass PR professional, I’ve come to realize one of my greatest learnings to date: the meaning of...

09.13.2024

A Guide to the PRSA Code of Ethics for PR Professionals

In honor of PRSA Ethics Month, professional educator and PR consultant Mitchell Friedman, Ed.D., APR explores the value of ethical practice in public relations

By Mitchell Friedman, Ed.D., APR Every September, the Public Relations Society of America (PRSA) recognizes Ethics Month. It aims to focus the attention of its members on the importance of ethics in the profession, as embodied in...

08.28.2024

Sensational Stories in PR and Tech: How Brands Use Storytelling to Connect

Here's how tech giants like Slack, Salesforce, Adobe, and Spline use storytelling to create connections and simplify complex ideas

In today’s digital landscape, where consumers are bombarded with endless streams of content, the power of storytelling has never been more crucial. Some of the most successful tech companies understand this and have leveraged storytelling...

08.15.2024

Jmac PR Newsletter – August 2024

Jmac PR updates, client wins, and interesting reads around the industry in the month of August

A Note From John Hello everyone,  We hope this message finds you well. As we enter the heart of summer, we’re thrilled to share some exciting updates from Jmac PR since our last newsletter in...

08.01.2024

The Jmac Team Gets Together for a Summer Funday

In the spirit of in-person team bonding, the Jmac team linked up for a fun summer day of food, sports, and service

Jmac PR Summer Fundays were an absolute blast! As a fully remote company, we don’t often get the chance to be together in person, so we set aside a few summer days to connect beyond...

07.17.2024

Q&A: Michelle Juergen, Freelance Writer and Editor

We spoke with Michelle on her background, her pivot to full-time freelance work, and valuable writing and editing advice she’s picked up on her career journey

Michelle Juergen is an Albuquerque-based copywriter, writer, and editor with experience in magazine publishing, copywriting, copyediting, content marketing, and journalism. She has an unending desire to learn anything and everything about the world, seek out...

07.11.2024

Two Jmac Team Members Promoted

Congratulations to Audree Hernandez and Gabriela Rudolph!

We at Jmac would like to congratulate our very own Audree Hernandez on her promotion to Senior Account Executive, and Gabriela Rudolph on her promotion to Account Executive!  Agency Principal John McCartney shares his thoughts...

06.27.2024

4 AI Tools to Enhance Your PR Account Management

DIscover 4 AI tools built to streamline PR workflows and boost client satisfaction

In today’s fast-paced PR industry, efficiency and precision are key. Harnessing the power of AI can streamline your workflow, enhance your public relations strategies, and ultimately lead to greater client satisfaction. Here are four AI...

06.20.2024

Q&A: Dom Nicastro of CMSWire

Dom Nicastro is a determined writer, editor and radio personality who combines the “old-school” journalistic instincts of the pre-web days with the savvy of digital journalism in the 21st century. He relishes the ability to...

06.12.2024

Jmac PR Newsletter – June 2024

Jmac PR updates, client wins, and interesting reads around the industry in the month of June

A Note From John Hello everyone,  Welcome back to the latest edition of the Jmac PR newsletter! Since our last update in April, our team has been buzzing with a flurry of exciting events and...

05.31.2024

My First Year in PR: Expectations vs. Reality

Jmac Associate Account Executive Gabriela Rudolph reflects on her first year in PR, exploring the contrasts between her expectations and the realities

By Gabriela Rudolph, Jmac Associate Account Executive It has been one year since I graduated from college and entered into my first post-grad role in public relations. It’s strange how fast time flies, but I’m...

05.28.2024

Jmac Team Q&A: Checking In On Mental Health Commitments

In honor of Mental Health Awareness Month, the Jmac team shares personal progress and mental health commitments for the rest of 2024

Over the holidays at the end of last year, members of the Jmac team shared the commitments they planned to make for their mental health in the new year. As Mental Health Awareness Month comes...

05.22.2024

Q&A: Ken Jacobs, Leadership Coach & Consultant

We spoke with Ken Jacobs, an experienced consultant and coach, on empowering PR and marketing leaders to achieve growth and enhance leadership skills.

Ken Jacobs, PCC, CPC, ELI-MP, is an experienced consultant and certified coach, and the principal of Jacobs Consulting & Executive Coaching, which serves agencies, companies, senior leaders, executives and managers in the corporate communications, PR,...

05.15.2024

PR in Media vs. Reality: the Truth about PR and Mental Health

Discover the realities of mental health in the PR industry. Learn strategies for resilience to navigate the challenges and create a healthier PR community.

Often depicted as glamorous and alluring in media, the life of a PR professional is far from the polished image presented on screens. As we progress further into Mental Health Awareness Month this May, it’s...

05.09.2024

Q&A: Alexander Lee of Digiday

We connected with Digiday journalist Alexander Lee on his background, his take on developments in gaming and esports, and the key components of a great story

Alexander Lee is a journalist covering gaming, esports, and the convergence of the physical and the virtual. His journey has taken him from creative writing in college, to freelance esports journalism, to his current full-time...

04.10.2024

Jmac PR Newsletter – April 2024

Jmac PR updates, client wins, and interesting reads around the industry in the month of April

A Note From John Hello everyone,  We hope this message finds you well and energized by all the exciting updates we have in store since our last newsletter in February. We’ve been on the move,...

03.13.2024

Q&A: Kelly Ayres of Jordan Digital Marketing

We spoke with SEO Director Kelly Ayres about building an agency from the ground up and the future of SEO and marketing

Kelly Ayres is a veteran search engine optimization professional with a wide array of experience across all facets of marketing. As Director of SEO for Jordan Digital Marketing, she lends her expertise to Jmac’s SEO...

02.21.2024

The Power of Executive Visibility in PR and Beyond

From enhancing credibility to attracting top talent, her are four key advantages that come with building executive visibility in PR and beyond

Executive visibility isn’t just a buzzword. It’s a powerful strategy that can give you a real leg up, whatever industry you’re in. While many executives understand the importance of being visible, some may still wonder...

02.16.2024

Jmac PR Newsletter – February 2024

Jmac PR updates, client wins, and interesting reads around the industry in the month of February

A Note From John Hello everyone, Hope this message finds you well and that your year is off to a fantastic start! As we dive into the new year, we’re excited to share updates and...

02.07.2024

5 Ways PR Professionals Can Maximize Large Language Models for Creative Brainstorming

Here are five tips for PR professionals to maximize large language models for brainstorming pitches, emails, and other forms of communication on the job

In the fast-paced world of public relations, creative brainstorming is key to crafting compelling campaigns and engaging content. Large language models like ChatGPT offer PR professionals a unique opportunity to enhance their creative process. Here...

01.24.2024

Q&A: Kim Davis of MarTech

We spoke with MarTech editor-at-large Kim Davis on his background, media trends, and what makes a great pitch

Kim Davis is editor-at-large at MarTech. Born in London, but a New Yorker for almost three decades, Kim started covering enterprise software ten years ago. He first wrote about marketing technology as editor of Haymarket’s The...

01.10.2024

PR in 2024: 4 Predictions for the Transformative Year Ahead

Agency Principal John McCartney shares his predictions for where the PR industry is headed in 2024

The world of PR is changing faster than ChatGPT can plan your next vacation—and 2024 is poised to be one of the most transformative years yet. Of course, AI is top of mind throughout the industry and...

11.08.2023

6 Tools Worth Investing In For Your PR Team

Here are six essential tools any PR team can use to streamline efforts and achieve more impactful results

PR is all about managing relationships and crafting the right image for your brand. In the digital age, the task has evolved, and so have the tools to support it. Whether you’re a seasoned PR...

10.19.2023

5 Benefits of Facilitating Workplace Wellbeing

From enhanced productivity to better happiness and health, we dig into five key benefits of promoting workplace wellbeing

In today’s fast-paced work environment, workplace wellbeing is no small thing. More companies than ever are embracing it, and it’s at the forefront of everything we do at Jmac. Plenty of research shows that a...

10.18.2023

Jmac PR Newsletter – October 2023

Jmac PR updates, client wins, and interesting reads around the industry in the month of October

A Note From John Hello everyone,  As we step into October and embrace the joys of the fall season, with Halloween and Thanksgiving on the horizon, we hope you’re all enjoying this time of year....

10.04.2023

AI-Powered PR: Navigating the Ethical Landscape

Agency Principal John McCartney offers three ethical guidelines for PR professionals to keep in mind when using AI

September is PRSA’s ethics month, a time when PR professionals reflect on their ethical responsibilities in an ever-evolving landscape. As artificial intelligence keeps revolutionizing our lives in new ways, PRs face important ethical questions. The...

09.20.2023

National Hispanic Heritage Month: Top 4 Mistakes to Avoid

Looking to execute a marketing or PR campaign around National Hispanic Heritage Month? Here are four common mistakes to avoid

National Hispanic Heritage Month, which runs from September 15 to October 15, honors the cultures, influence, and contributions of Hispanic and Latino Americans that speak to the history and achievements of this country. During this...

09.13.2023

Q&A: Jennifer Wang of 2X

We spoke with 2X VP of Marketing Jennifer Wang on her start in journalism, trends in B2B marketing, and the power of entrepreneurship

Jennifer Wang is the VP of Marketing at the B2B marketing firm 2X. From writing at Entrepreneur Magazine to teaching English in Japan to helping build 2X from the ground up, Jennifer’s career has taken...

09.13.2023

Q&A: Steven Aquino, Freelance Technology Journalist

We spoke with freelance technology journalist Steven Aquino on his background in journalism, advice for PR professionals, and writing about tech from an accessibility standpoint

Steven Aquino is a freelance technology journalist with a proven track record in the media and education industries. As a member of a marginalized group who makes use of assistive technology, Steven brings credibility and...

09.07.2023

5 Tips for Dealing With AI Datasets in PR

Jmac offers five ethical tips to keep in mind when dealing with AI datasets in PR

In the spirit of PRSA’s Ethics Month this September, we’re taking a look at the intersection of ethics and AI in public relations. Here are five tips to keep in mind when dealing with AI...

08.24.2023

The Upsides and Challenges of Going Beyond Standard Client Relationships

Exploring the pros and cons of going beyond conventional PR client relations, including benefits, challenges, and complexities

Success in PR is about building and nurturing client relationships—and over time, those relationships might progress beyond what’s normally expected. While some great experiences can arise from this, there are important challenges and complexities to...

08.17.2023

Top 5 PR Instagram Accounts

Jmac PR shares the top 5 essential Instagram public relations Instagram accounts you should be following right now.

In a constantly evolving media landscape, professionals in the public relations field must also learn to grow and evolve in order to stay on top of their game. Social media has become a popular tool...

08.17.2023

Jmac PR Newsletter – August 2023

Jmac PR updates, client wins, and interesting reads around the industry in the month of August

A Note From John Hello everyone,  Can you believe how swiftly time has flown by? It feels like just yesterday we were eagerly welcoming the warm embrace of summer, and now, with a tinge of...

07.26.2023

Q&A: Alyssa Boyle of AdExchanger

We spoke with AdExchanger's Alyssa Boyle on the intersection of journalism and PR, trends in ad-supported streaming, and what makes a good story

Alyssa Boyle is an associate editor at AdExchanger, where she covers TV and video advertising technology. Alyssa’s passion for journalism stemmed from an education in linguistics and translation. In her spare time, she enjoys doing...

07.12.2023

What You Need to Know to Write a Client Case Study That Counts

Agency Principal John McCartney shares his expertise on effective case study structure and the doors an excellent case study can open for your agency or brand

In public relations and marketing, client case studies are a powerful tool. They’re a critical way for PR agencies and brands to demonstrate their value in a specific way that readers can grasp. Case studies are crucial...

07.12.2023

Q&A: Erica Perng of Integrate

We spoke with Integrate's Erica Perng on her background, her relationship with Jmac, and the rapidly changing world of B2B marketing

Erica Perng is the Senior Director of Corporate Communications at Jmac client Integrate, an industry leader in precision demand marketing. She’s provided excellent PR and communication services across a variety of industries, including real estate...

06.21.2023

4 Tips For Effective Brand Communication During the Holidays

From influencers to non-profit partnerships, here are four tips for PR professionals looking to craft more effective brand communication during the holidays

The holidays are a perfect time for brands to connect with their audience on a meaningful level. Regardless of your brand, there are a few guidelines to keep in mind from a PR perspective, as...

06.14.2023

Jmac PR Newsletter – June 2023

Jmac PR updates, client wins, and interesting reads around the industry in the month of June

a Note From John Hello everyone,  Since our last newsletter in April, we’ve been busy attending several industry events, including the Sports Business Journal Conference in Los Angeles, the PRSA Counselors Academy, and GamesBeat. I...

06.08.2023

Q&A: Rachel Kerr of M&C Saatchi Performance

We spoke with M&C Saatchi Performance Senior Marketing Manager Rachel Kerr on career wins, working with Jmac, and exciting new trends in performance marketing

Rachel Kerr is the Senior Marketing Manager at Jmac client M&C Saatchi Performance, a performance marketing agency delivering world-class digital services. Coming from a background in public relations, Rachel excels at delivering new business to...

05.31.2023

4 Key Elements for Promoting Workplace Wellness

Agency Principal John McCartney shares his thoughts on helping every team member grow into their best personal and professional self

Workplace wellness has become an increasingly important topic for companies — more so in recent years since 2020 — and one that is welcomed and embraced. Many organizations recognize the importance of promoting healthy habits and lifestyles...

05.24.2023

4 Tips for Honing Your Reporter Relations

Few things are more important for PR professionals than building high-quality relationships with reporters and journalists. By putting in an honest effort to make reporters’ lives easier, PRs put themselves in a much better position...

05.18.2023

Q&A: Arielle Feger of Insider Intelligence

We spoke with Arielle Feger, newsletter analyst at Insider Intelligence, on her background in journalism, advice for PR professionals, and what makes a good story

Arielle Feger discovered her passion for journalism shortly after college. Since then, she’s worked in content for a variety of outlets, most recently as a full-time newsletter analyst for Insider Intelligence. We spoke with Arielle...

05.11.2023

Jmac Team Q&A: Checking In On Mental Health Commitments

In honor of Mental Health Month, the Jmac team shares personal progress and mental health commitments for the rest of 2023

During the holiday season at the tail end of 2022, members of the Jmac team shared their mental health commitments for the new year. Now, in honor of Mental Health Month, we checked back in...

04.19.2023

Q&A: Meet the Newest members of the Jmac Team

Get to know the three newest team members driving PR and marketing excellence for Jmac

Since our last Team Q&A post, Jmac has welcomed three new team members, each with their own unique background, passions, and special talents. We held Q&A sessions getting to know each of them a little...

04.12.2023

Jmac PR Newsletter – April 2023

Jmac PR updates, client wins, and interesting reads around the industry in the month of April

A note from john It’s been an exciting few weeks since the last newsletter! First, I’m proud to announce that I have earned my accreditation in public relations! It was a challenging journey, but I...

04.05.2023

Q&A: Jon Jaehnig of ARPost

We spoke with Jon Jaehnig, writer at ARPost, on current trends in VR and the metaverse, how this exciting tech might improve, and what's next for the industry

Jon Jaehnig has been a freelance writer for 10 years across a variety of fields, most recently for the augmented and virtual reality news outlet ARPost. He earned his bachelor’s degree in Scientific and Technical...

03.31.2023

5 Inspirational Quotes from Women in PR and Journalism

Capping Women's History Month 2023 with the words of some inspiring women across PR and Journalism.

The fields of PR and journalism wouldn’t be what they are today without key contributions from driven, intelligent women. To close out Women’s History Month, Jmac Account Executive Audree Hernandez shares quotes from five amazing...

03.29.2023

4 Benefits of using testimonials in your marketing strategy

Dig into four key reasons why testimonials are such a powerful tool for companies to boost brand awareness and performance metrics

Communicating the value of your own business is critical for any marketing strategy. But in a world filled with outsized claims and “fake news”, customers are more wary of brands than ever. This might sound...

03.09.2023

Q&A: Tameka Kee, Advertising Futurist

We spoke with advertising futurist Tameka Kee about her background, her experience with the BIA, and her predictions for the adtech, VR and DEI spaces in 2023 and beyond

Tameka Kee (TK) is a self-styled advertising futurist. A former journalist and analyst, she brings a deep understanding of how advertising and technology converge to influence how people think, dream and spend. She’s attended and...

02.22.2023

6 Tips for Media Awareness

We offer 6 key tips for PR professionals looking to navigate media relationships with the awareness and responsibility needed to drive results for their clients

Part of being a PR professional is learning how to cultivate media awareness. But the media is far from just one thing, which raises a few distinct questions. What are the strategic differences between channels—say,...

02.16.2023

Jmac PR Newsletter – February 2023

Jmac PR Updates, Client Wins, And Interesting Reads Around The Industry In The Month Of February

A note from John Hello everyone, Welcome to the February newsletter! I hope you’re having an excellent start to 2023. First, let me say that, without stating the obvious, the economic downturn hasn’t been good....

02.08.2023

Q&A: Allison Schiff of AdExchanger

We spoke with Allison Schiff, managing editor of AdExchanger, on journalism, the makings of a great story, and advice for young PR professionals

Allison Schiff is the managing editor of AdExchanger, where she covers mobile, Facebook (sorry, Meta), measurement, privacy and the app economy. Allison received her M.A. in journalism from the Dublin Institute of Technology in Ireland...

Hillary Read, VP of Marketing

01.25.2023

Q&A: Hillary Read, VP of Marketing

B2B Marketer Hillary Read dives into her wide-ranging background in marketing, notable trends, and how the MarTech industry might change going forward

Hillary Read brings over 10 years of experience to the world of marketing and communications. She’s worked extensively in e-Commerce and B2B, spending most of her time on the agency side. We spoke with Hillary...

01.11.2023

PR in 2023: 4 Predictions for the Year Ahead

Agency Principal John McCartney shares his take on where the PR industry is headed in 2023

The public relations industry is changing at a dizzying pace. Now more than ever, conventional PR wisdom is being called into question. In its place, new approaches are blossoming, we are dealing with a global economic...

12.21.2022

Jmac Team Holiday Q&A: Achievements for 2022, Commitments for 2023

To celebrate the holiday season, the Jmac team shares their proudest achievements in 2022, and mental health commitments for 2023

The holidays are a time to celebrate the people we love, successes and blessings from the year that’s passed. They’re also a time for thinking about commitments for the year ahead–especially to mental health, something...

12.14.2022

Jmac PR Newsletter – December 2022

Jmac PR Updates, Client Wins, And Interesting Reads Around The Industry In The Month Of December

A Note From John Hello everyone, Welcome to the December newsletter! I hope you all are having an excellent holiday season thus far. Every December is always a time for reflection for me and, I’m...

12.07.2022

6 Things I Learned In My First Year as a PR Account Executive

Jmac Account Executive Elena Lopez shares 6 valuable lessons from her first year working in the PR industry

On December 6, 2021 I started working at Jmac PR, my very first PR agency, as an Associate Account Executive. Now here we are, almost a year later, and I am currently an Account Executive for...

11.30.2022

4 important elements of storytelling vital for media relations

Jmac Agency Principal John McCartney shares his advice on leveraging the power of storytelling to write better PR pitches

It’s no secret that PR is a great way to spread the word about your company’s brand. Too often, though, companies default to using PR to push their products or services, instead of their story. You...

11.23.2022

Jmac Team Q&A: Inspirations We’re Thankful For

Just in time for Thanksgiving, the Jmac team shares the sources of inspiration they were most thankful for this past year.

With Thanksgiving right around the corner, it’s important for us to show gratitude for the many sources of inspiration our lives. So in the spirit of the holiday, we asked the Jmac team what source...

11.16.2022

Q&A: Alexander Lee of Digiday

Digiday esports and gaming journalist Alexander Lee digs into his background, industry trends, and the key components of a good PR pitch

Alexander Lee is a journalist covering gaming, esports, and the convergence of the physical and the virtual. His journey has taken him from creative writing in college, to freelance esports journalism, to his current full-time...

Keith O'Brien, Jmac Sr. Editorial Strategist

11.09.2022

Q&A: Keith O’Brien, Jmac Sr. Editorial Strategist

Jmac Sr. Editorial Strategist Keith O'Brien digs into his background in journalism, the importance of thought leadership and how executives can become more visible

Keith O’Brien is a content marketer, digital strategist, and problem solver. In addition to running his own content and marketing strategy consultancy, he works as a Sr. Editorial Strategist at Jmac PR, where he helps...

10.26.2022

4 Ways to Boost Executive Visibility

We offer 4 ways executives can boost their visibility, share their knowledge, and contribute fresh ideas in their industry

We offer executives four effective strategies to boost visibility, share knowledge, and contribute fresh ideas in their industry, enhancing executive visibility in their industry. As an executive, it’s not enough to stay on top of...

10.19.2022

Jmac PR Newsletter – October 2022

Jmac PR Updates, Client Wins, And Interesting Reads Around The Industry In The Month Of October.

A Note From John Hi everyone! Welcome to the October newsletter! I hope you all had a good, healthy, prosperous end of summer and September. Can someone tell me how we’re at the midway point...

10.05.2022

4 Solid tips for crafting better email pitch subject lines

Jmac Agency Principal John McCartney shares his thoughts on how to craft top-notch email subject lines that will get your pitches opened

In a PR landscape increasingly intertwined with social media, first impressions matter. It’s more important than ever for PR professionals to craft pitches that grab journalists’ attention quickly. With the right subject line, the payoff can...

Lisa Mollura, VP of Marketing at 33Across

09.28.2022

Q&A: Lisa Mollura of 33Across

Jmac client Lisa Mollura, VP of Marketing at 33Across, shares her passion for telling customer stories and helping publishers prepare for a cookieless future.

Lisa Mollura is the Vice President of Marketing at 33Across, a publisher technology platform designed to make the open web work without cookies. As Marketing VP, she spearheads all marketing efforts at the company–and she’s...

09.14.2022

5 Reasons to Hire a social media manager

A social media manager can save you time and money—and help build a loyal community around your brand

With people devoting billions of hours of attention to social media every year, it’s no wonder businesses are so keen on building a presence there. But achieving real business results on social media is a...

08.31.2022

6 Takeaways from Peter Shankman’s “Master the Media” Webinar

Jmac Account Executive Elena Lopez shares her learnings from this exclusive media relations event

The world of media relations is constantly evolving. It’s not just about pushing information through a one-way tunnel, but about pulling your audience in—in order to create engagement, conversations, and build meaningful relationships. Media efforts...

08.24.2022

Jmac PR Newsletter – August 2022

Jmac PR Updates, Client Wins, And Interesting Reads Around The Industry In The Month Of August.

A Note from john Hi everyone! Welcome to the August newsletter! Hope you are all having a good, healthy and prosperous summer. As we head into the final stretch of summer, my one thought is...

Validation marketing and testimonials

07.13.2022

4 Reasons to Use testimonials in Your Marketing Strategy

Validation marketing is a powerful tool for boosting brand awareness and performance metrics.

Communicating the value of your own business is all well and good. But all too often, this approach falls on deaf ears. In a world filled with outsized claims and “fake news”, customers are more...

06.29.2022

Our 5 Must-Read Blogs for Marketing and PR Professionals

Our recommendations for the best blogs to help you learn and thrive as a PR professional

Our recommendations for the best blogs to help you learn and thrive as a PR professional In a constantly changing media landscape, professionals in the public relations field must learn to grow and evolve along...

06.22.2022

Jmac PR Newsletter – June 2022

Jmac PR updates, client wins, and interesting reads around the industry in the month of June.

A Note From John Hi everyone!  Welcome to our June newsletter! I have exciting updates since April that I want to share with you… April and May flew by so fast. In that time, we’ve...

06.02.2022

Q&A: Jason Steinberg of Pretty Big Monster

Jmac client Jason Steinberg, Managing Partner at Pretty Big Monster, shares his passion for building great consumer experiences using virtual and augmented reality

Jason Steinberg is the Managing Partner of Jmac client Pretty Big Monster, a full-service digital agency focused on creating content for brands using augmented and virtual reality technologies. Jason is passionate about creating novel AR...

05.26.2022

Social Media 101

Unpacking some key terms and common misconceptions to help you start building a great social media strategy

The wide world of new and emerging social media terms can be overwhelming – sometimes it feels like a new acronym appears every week. But having a good handle (no pun intended) on your social...

04.27.2022

Q&A: Meet the Jmac Team

Learn more about four talented, diverse team members driving PR and marketing excellence for Jmac

In addition to highlighting client accomplishments, it’s important to give credit to the hardworking members of the Jmac team for consistently driving excellent results, and being open to learning and growth. We held Q&A sessions...

04.22.2022

6 Suggestions to Keep in Mind When Pitching the Media

Agency Principal John McCartney shares his thoughts on how to send a winning PR pitch

The “art of the pitch” is a vital skill in the PR world. Although it’s far from easy to craft a memorable pitch, fundamental mistakes commonly crop up in the industry, even among veterans—all of...

04.18.2022

Jmac PR Newsletter – April 2022

Jmac PR updates, client wins, and interesting reads around the industry in the month of April.

A Note From John Hello, everyone! I hope you and your loved ones are all well and safe. My siblings, mom, cousins and aunties recently got together virtually to celebrate the life of my grandma,...

03.08.2022

Q&A: Lauren Nutt Bello of Ready Set Rocket

On this International Women’s Day, Jmac client Lauren Nutt Bello, President and Partner of Ready Set Rocket, examines key questions around paid parental leave in the workplace.

Lauren Nutt Bello is the President and Managing Partner of one of Jmac’s clients, Ready Set Rocket. Lauren has been instrumental to the growth of the agency since joining in 2012. In addition to her...

02.24.2022

Knowing the Differences Between PR & Advertising

Advertising is guaranteed, PR is not guaranteed

Advertising and PR are both important tactics for building brands and communicating with target audiences. But although they share similarities at a high level in the overall marketing landscape, ultimately they are distinct strategies with...

02.15.2022

Jmac PR Newsletter – February 2022

Jmac PR updates, client wins, and interesting reads around the industry in the month of February.

A Note From John Hi everyone, I hope you’re having an excellent start to 2022! As many of you know, the first day of February was the Lunar New Year. One of my favorite comedians,...

01.26.2022

Q&A: Eli Mandelbaum of PluggedInBD

JMAC strategic partner Eli Mandelbaum is an accomplished entrepreneur and thought leader in the AdTech space. Learn more about the services he provides and the events he hosts, including a recent roundtable on CTV advertising.

Talk a bit about yourself and your background. I’ve been in the industry a long time. I started off as an entrepreneur. My first job in the tech space was doing marketing for a fragrance...

01.12.2022

4 PR Predictions For 2022

Agency Principal John McCartney shares his thoughts on where the PR industry may be headed in 2022

If the past two years have taught us anything, it’s to brace ourselves for uncertainty. As 2021 comes to a close, the world continues to evolve, and PR is changing along with it. And while...

john mccartney wins pr leadership award

12.29.2021

JMAC PR Newsletter – December 2021

JMAC PR updates, client wins, and interesting reads around the industry in the month of December.

A Note From John Hello everyone and happy holidays! First, I can\’t believe we\’re in December. How has this year gone by so fast? Am I the only one who feels this way? I try...

InMobi named one of Business Insider's hottest AdTech companies of 2021

12.20.2021

InMobi Named One of the Hottest AdTech Companies of 2021

Business Insider has recognized InMobi for their efforts to help mobile advertisers respond to ad targeting changes in the industry

Business Insider has recognized InMobi as one of the hottest AdTech companies of this year. This is a huge win for the agency, and JMAC is proud to work with a company driving such significant...

11.16.2021

JMAC PR Newsletter – October 2021

JMAC PR updates, client wins, and interesting reads around the industry in the month of October.

A Note From John Hello everyone, and I hope you and your loved ones are safe and sound. As some of you know, my grandmother passed away. She lived until the age of 91, and...

john mccartney wins pr leadership award

11.08.2021

Agency Principal John McCartney Wins PR Leadership Award

Jmac PR Agency Principal John McCartney was honored with the Leadership Award for the San Francisco Bay Area Chapter of the PRSA.

Jmac PR’s own John McCartney has been recognized once more for his outstanding work in the PR world. On October 28, the San Francisco Bay Area Chapter of the Public Relations Society of America (PRSA-SF)...

11.02.2021

InMobi Makes a Key Acquisition

Mobile advertising firm InMobi purchased performance marketing company Appsumer, in an important move to improve its services and respond to industry changes.

InMobi made an important move in adapting to changes in the mobile advertising space. Last month the ad network and mobile monetization platform acquired Appsumer, a performance marketing firm. Appsumer’s primary role will be connecting...

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Privacy Policy

© 2023 Jmac PR. All rights reserved.

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MONICA IRIARTE

Head of HR

Monica Iriarte joins Jmac PR as an HR Consultant with 20+ years experience in management, training, employee relations, and employment law. A Southern California native, she has worked in a variety of industries including consumer products, banking, and healthcare. She is passionate about dealing directly with employees and being as transparent as possible when engaging with them. In her spare time she scouts out her next travel destination with a cup of coffee in her hand. 

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AUDREE HERNANDEZ

Senior Account Executive

Audree Hernandez joined Jmac PR in 2022. She received her Bachelor’s degree in Journalism with an emphasis in Public Relations from CSU Chico. She works with clients across the technology and advertising/marketing industry. Some clients include Playin Pickleball, M&C Saatchi Performance, Matik, and more. Audree works to obtain the best thought leadership placements for her clients as they innovate in the niches of Silicon Valley. Outside of work she’s an active volunteer serving on the board as the Mentorship Chair for her local PRSA chapter (SF), and as a Secretary in Lions Club (Pleasanton chapter). Audree is also passionate about travel and photography.

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LIBBY COLLETT

Social Media Strategist

Libby Collett is a Marketing Strategist and founder of Libco Creative who supports clients in expanding and elevating their profiles through innovative social media marketing. At Jmac PR she provides social media expertise with a focus on attracting new audiences and increasing engagement for the brand and its clients through graphic design and strategy.

Libby enjoys traveling and exploring new places. In her downtime you can find her in a tropical location working on her next design and sipping an iced coffee.

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KEITH O’BRIEN

Sr. Editorial Strategist

Keith O’Brien is a content and marketing strategist with over 20 years of experience. He is the founder of Total Emphasis, an NYC-based consultancy. He provides content strategy, ghostwriting, editing, digital marketing, and digital transformation services for a variety of startups, small businesses and global enterprises.

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FARAH K. REID MBA, CSM

Special Projects

Farah Reid joins the Jmac team with an extensive background as a manager, project manager, and management consultant. After spending nearly a decade as a manager in the healthcare industry she transitioned into Project Management and Consulting for small businesses. She is well-versed in project management methodologies, project planning, team building, communication, and technical implementations of organizational changes.

Born in Jamaica, she grew up in  Miami, FL where her family relocated in her youth. She attended Florida International University, where she received a BA in Communications. Later earning a MS in Business Administration from University of Phoenix. Farah recently qualified as a Certified Scrum Master (CSM), and is working towards PMP certification. She currently lives in Los Angeles, CA where she nurtures a true affection for movies, traveling, and exploring new places.

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CASEY BURKE

Content Writer

Casey Burke brings a wealth of content writing and digital marketing experience to JMAC PR. He has written longform articles, blog posts, website copy, digital ads, and social media copy. Casey relishes the challenge of translating ideas into crisp, engaging content, and he has a particular passion for promoting thought leadership in PR and Marketing. In his spare time he enjoys distance running and all things music.

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GABRIELA RUDOLPH

Account Executive

Gabriela Rudolph joined Jmac PR in 2023 after graduating from CSU Chico. She received her Bachelor’s degree in Journalism with an option in Public Relations. After interning at different agencies Gabriela was excited to join the team and begin her journey as a PR professional. She works with clients in a variety of industries in the ad tech sector. Gabriela works to secure optimal media coverage for her clients and enhance the Jmac PR’s social media presence. Outside of work Gabriela is passionate about thrifting and exploring new places.

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Privacy Policy

Your privacy is important to us. It is Jmac PR’s policy to respect your privacy and comply with any applicable law and regulation regarding any personal information we may collect about you, including across our website, https://www.jmacpr.com, and other sites we own and operate.

Personal information is any information about you which can be used to identify you. This includes information about you as a person (such as name, address, and date of birth), your devices, payment details, and even information about how you use a website or online service.

In the event our site contains links to third-party sites and services, please be aware that those sites and services have their own privacy policies. After following a link to any third-party content, you should read their posted privacy policy information about how they collect and use personal information. This Privacy Policy does not apply to any of your activities after you leave our site.

This policy is effective as of 12 November 2021.

Last updated: 12 November 2021

Information We Collect

Information we collect falls into one of two categories: “voluntarily provided” information and “automatically collected” information.

“Voluntarily provided” information refers to any information you knowingly and actively provide us when using or participating in any of our services and promotions.

“Automatically collected” information refers to any information automatically sent by your devices in the course of accessing our products and services.

Log Data

When you visit our website, our servers may automatically log the standard data provided by your web browser. It may include your device’s Internet Protocol (IP) address, your browser type and version, the pages you visit, the time and date of your visit, the time spent on each page, and other details about your visit.

Additionally, if you encounter certain errors while using the site, we may automatically collect data about the error and the circumstances surrounding its occurrence. This data may include technical details about your device, what you were trying to do when the error happened, and other technical information relating to the problem. You may or may not receive notice of such errors, even in the moment they occur, that they have occurred, or what the nature of the error is.

Please be aware that while this information may not be personally identifying by itself, it may be possible to combine it with other data to personally identify individual persons.

Personal Information

We may ask for personal information — for example, when you subscribe to our newsletter or when you contact us — which may include one or more of the following:

  • Name
  • Email

Legitimate Reasons for Processing Your Personal Information

We only collect and use your personal information when we have a legitimate reason for doing so. In which instance, we only collect personal information that is reasonably necessary to provide our services to you.

Collection and Use of Information

We may collect personal information from you when you do any of the following on our website:

  • Sign up to receive updates from us via email or social media channels
  • Use a mobile device or web browser to access our content
  • Contact us via email, social media, or on any similar technologies
  • When you mention us on social media

We may collect, hold, use, and disclose information for the following purposes, and personal information will not be further processed in a manner that is incompatible with these purposes:

  • to provide you with our platform’s core features and services

We may combine voluntarily provided and automatically collected personal information with general information or research data we receive from other trusted sources. For example, Our marketing and market research activities may uncover data and insights, which we may combine with information about how visitors use our site to improve our site and your experience on it.

Security of Your Personal Information

When we collect and process personal information, and while we retain this information, we will protect it within commercially acceptable means to prevent loss and theft, as well as unauthorized access, disclosure, copying, use, or modification.

Although we will do our best to protect the personal information you provide to us, we advise that no method of electronic transmission or storage is 100% secure, and no one can guarantee absolute data security.

You are responsible for selecting any password and its overall security strength, ensuring the security of your own information within the bounds of our services. For example, ensuring you do not make your personal information publicly available via our platform.

How Long We Keep Your Personal Information

We keep your personal information only for as long as we need to. This time period may depend on what we are using your information for, in accordance with this privacy policy. For example, if you have provided us with personal information such as an email address when contacting us about a specific enquiry, we may retain this information for the duration of your enquiry remaining open as well as for our own records so we may effectively address similar enquiries in future. If your personal information is no longer required for this purpose, we will delete it or make it anonymous by removing all details that identify you.

However, if necessary, we may retain your personal information for our compliance with a legal, accounting, or reporting obligation or for archiving purposes in the public interest, scientific, or historical research purposes or statistical purposes.

Children’s Privacy

We do not aim any of our products or services directly at children under the age of 13, and we do not knowingly collect personal information about children under 13.

Disclosure of Personal Information to Third Parties

We may disclose personal information to:

  • a parent, subsidiary, or affiliate of our company
  • third-party service providers for the purpose of enabling them to provide their services, including (without limitation) IT service providers, data storage, hosting and server providers, error loggers, debt collectors, maintenance or problem-solving providers, marketing providers, professional advisors, and payment systems operators
  • our employees, contractors, and/or related entities
  • our existing or potential agents or business partners
  • credit reporting agencies, courts, tribunals, and regulatory authorities, in the event you fail to pay for goods or services we have provided to you
  • courts, tribunals, regulatory authorities, and law enforcement officers, as required by law, in connection with any actual or prospective legal proceedings, or in order to establish, exercise, or defend our legal rights
  • third parties, including agents or sub-contractors, who assist us in providing information, products, services, or direct marketing to you
  • third parties to collect and process data
  • an entity that buys, or to which we transfer all or substantially all of our assets and business

Third parties we currently use include:

  • MailChimp

Your Rights and Controlling Your Personal Information

Your choice: By providing personal information to us, you understand we will collect, hold, use, and disclose your personal information in accordance with this privacy policy. You do not have to provide personal information to us, however, if you do not, it may affect your use of our website or the products and/or services offered on or through it.

Information from third parties: If we receive personal information about you from a third party, we will protect it as set out in this privacy policy. If you are a third party providing personal information about somebody else, you represent and warrant that you have such person’s consent to provide the personal information to us.

Marketing permission: If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by contacting us using the details below.

Access: You may request details of the personal information that we hold about you.

Correction: If you believe that any information we hold about you is inaccurate, out of date, incomplete, irrelevant, or misleading, please contact us using the details provided in this privacy policy. We will take reasonable steps to correct any information found to be inaccurate, incomplete, misleading, or out of date.

Non-discrimination: We will not discriminate against you for exercising any of your rights over your personal information. Unless your personal information is required to provide you with a particular service or offer (for example providing user support), we will not deny you goods or services and/or charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties, or provide you with a different level or quality of goods or services.

Notification of data breaches: We will comply with laws applicable to us in respect of any data breach.

Complaints: If you believe that we have breached a relevant data protection law and wish to make a complaint, please contact us using the details below and provide us with full details of the alleged breach. We will promptly investigate your complaint and respond to you, in writing, setting out the outcome of our investigation and the steps we will take to deal with your complaint. You also have the right to contact a regulatory body or data protection authority in relation to your complaint.

Unsubscribe: To unsubscribe from our email database or opt-out of communications (including marketing communications), please contact us using the details provided in this privacy policy, or opt-out using the opt-out facilities provided in the communication. We may need to request specific information from you to help us confirm your identity.

Use of Cookies

We use “cookies” to collect information about you and your activity across our site. A cookie is a small piece of data that our website stores on your computer, and accesses each time you visit, so we can understand how you use our site. This helps us serve you content based on preferences you have specified.

Please refer to our Cookie Policy for more information.

Business Transfers

If we or our assets are acquired, or in the unlikely event that we go out of business or enter bankruptcy, we would include data, including your personal information, among the assets transferred to any parties who acquire us. You acknowledge that such transfers may occur, and that any parties who acquire us may, to the extent permitted by applicable law, continue to use your personal information according to this policy, which they will be required to assume as it is the basis for any ownership or use rights we have over such information.

Limits of Our Policy

Our website may link to external sites that are not operated by us. Please be aware that we have no control over the content and policies of those sites, and cannot accept responsibility or liability for their respective privacy practices.

Changes to This Policy

At our discretion, we may change our privacy policy to reflect updates to our business processes, current acceptable practices, or legislative or regulatory changes. If we decide to change this privacy policy, we will post the changes here at the same link by which you are accessing this privacy policy.

If required by law, we will get your permission or give you the opportunity to opt in to or opt out of, as applicable, any new uses of your personal information.

Additional Disclosures for General Data Protection Regulation (GDPR) Compliance (EU)

Data Controller / Data Processor

The GDPR distinguishes between organisations that process personal information for their own purposes (known as “data controllers”) and organizations that process personal information on behalf of other organizations (known as “data processors”). We, Jmac PR, located at the address provided in our Contact Us section, are a Data Controller with respect to the personal information you provide to us.

Legal Bases for Processing Your Personal Information

We will only collect and use your personal information when we have a legal right to do so. In which case, we will collect and use your personal information lawfully, fairly, and in a transparent manner. If we seek your consent to process your personal information, and you are under 16 years of age, we will seek your parent or legal guardian’s consent to process your personal information for that specific purpose.

Our lawful bases depend on the services you use and how you use them. This means we only collect and use your information on the following grounds:

Consent From You

Where you give us consent to collect and use your personal information for a specific purpose. You may withdraw your consent at any time using the facilities we provide; however this will not affect any use of your information that has already taken place. You may consent to providing your email address for the purpose of receiving marketing emails from us. While you may unsubscribe at any time, we cannot recall any email we have already sent. If you have any further enquiries about how to withdraw your consent, please feel free to enquire using the details provided in the Contact Us section of this privacy policy.

Performance of a Contract or Transaction

Where you have entered into a contract or transaction with us, or in order to take preparatory steps prior to our entering into a contract or transaction with you. For example, if you contact us with an enquiry, we may require personal information such as your name and contact details in order to respond.

Our Legitimate Interests

Where we assess it is necessary for our legitimate interests, such as for us to provide, operate, improve and communicate our services. We consider our legitimate interests to include research and development, understanding our audience, marketing and promoting our services, measures taken to operate our services efficiently, marketing analysis, and measures taken to protect our legal rights and interests.

Compliance with Law

In some cases, we may have a legal obligation to use or keep your personal information. Such cases may include (but are not limited to) court orders, criminal investigations, government requests, and regulatory obligations. If you have any further enquiries about how we retain personal information in order to comply with the law, please feel free to enquire using the details provided in the Contact Us section of this privacy policy.

International Transfers Outside of the European Economic Area (EEA)

We will ensure that any transfer of personal information from countries in the European Economic Area (EEA) to countries outside the EEA will be protected by appropriate safeguards, for example by using standard data protection clauses approved by the European Commission, or the use of binding corporate rules or other legally accepted means.

Your Rights and Controlling Your Personal Information

Restrict: You have the right to request that we restrict the processing of your personal information if (i) you are concerned about the accuracy of your personal information; (ii) you believe your personal information has been unlawfully processed; (iii) you need us to maintain the personal information solely for the purpose of a legal claim; or (iv) we are in the process of considering your objection in relation to processing on the basis of legitimate interests.

Objecting to processing: You have the right to object to processing of your personal information that is based on our legitimate interests or public interest. If this is done, we must provide compelling legitimate grounds for the processing which overrides your interests, rights, and freedoms, in order to proceed with the processing of your personal information.

Data portability: You may have the right to request a copy of the personal information we hold about you. Where possible, we will provide this information in CSV format or other easily readable machine format. You may also have the right to request that we transfer this personal information to a third party.

Deletion: You may have a right to request that we delete the personal information we hold about you at any time, and we will take reasonable steps to delete your personal information from our current records. If you ask us to delete your personal information, we will let you know how the deletion affects your use of our website or products and services. There may be exceptions to this right for specific legal reasons which, if applicable, we will set out for you in response to your request. Please be aware that search engines and similar third parties may still retain copies of your personal information that has been made public at least once, like certain profile information and public comments, even after you have deleted the information from our services or deactivated your account.

Additional Disclosures for California Compliance (US)

Under California Civil Code Section 1798.83, if you live in California and your business relationship with us is mainly for personal, family, or household purposes, you may ask us about the information we release to other organizations for their marketing purposes.

To make such a request, please contact us using the details provided in this privacy policy with “Request for California privacy information” in the subject line. You may make this type of request once every calendar year. We will email you a list of categories of personal information we revealed to other organisations for their marketing purposes in the last calendar year, along with their names and addresses.

Not all personal information shared in this way is covered by Section 1798.83 of the California Civil Code.

Do Not Track

Some browsers have a “Do Not Track” feature that lets you tell websites that you do not want to have your online activities tracked. At this time, we do not respond to browser “Do Not Track” signals.

We adhere to the standards outlined in this privacy policy, ensuring we collect and process personal information lawfully, fairly, transparently, and with legitimate, legal reasons for doing so.

Cookies and Pixels

At all times, you may decline cookies from our site if your browser permits. Most browsers allow you to activate settings on your browser to refuse the setting of all or some cookies. Accordingly, your ability to limit cookies is based only on your browser’s capabilities. Please refer to the Cookies section of this privacy policy for more information.

CCPA-permitted financial incentives

In accordance with your right to non-discrimination, we may offer you certain financial incentives permitted by the CCPA that can result in different prices, rates, or quality levels for the goods or services we provide.

Any CCPA-permitted financial incentive we offer will reasonably relate to the value of your personal information, and we will provide written terms that describe clearly the nature of such an offer. Participation in a financial incentive program requires your prior opt-in consent, which you may revoke at any time.

California Notice of Collection

In the past 12 months, we have collected the following categories of personal information enumerated in the California Consumer Privacy Act:

  • Identifiers, such as name, email address, phone number account name, IP address, and an ID or number assigned to your account.

For more information on information we collect, including the sources we receive information from, review the “Information We Collect” section. We collect and use these categories of personal information for the business purposes described in the “Collection and Use of Information” section, including to provide and manage our Service.

Right to Know and Delete

If you are a California resident, you have rights to delete your personal information we collected and know certain information about our data practices in the preceding 12 months. In particular, you have the right to request the following from us:

  • The categories of personal information we have collected about you;
  • The categories of sources from which the personal information was collected;
  • The categories of personal information about you we disclosed for a business purpose or sold;
  • The categories of third parties to whom the personal information was disclosed for a business purpose or sold;
  • The business or commercial purpose for collecting or selling the personal information; and
  • The specific pieces of personal information we have collected about you.

To exercise any of these rights, please contact us using the details provided in this privacy policy.

Shine the Light

If you are a California resident, in addition to the rights discussed above, you have the right to request information from us regarding the manner in which we share certain personal information as defined by California’s “Shine the Light” with third parties and affiliates for their own direct marketing purposes.

To receive this information, send us a request using the contact details provided in this privacy policy. Requests must include “California Privacy Rights Request” in the first line of the description and include your name, street address, city, state, and ZIP code.

Contact Us

For any questions or concerns regarding your privacy, you may contact us using the following details:

John McCartney
hello@jmacpr.com

Terms of Service

These Terms of Service govern your use of the website located at https://www.jmacpr.com and any related services provided by Jmac PR.

By accessing https://www.jmacpr.com, you agree to abide by these Terms of Service and to comply with all applicable laws and regulations. If you do not agree with these Terms of Service, you are prohibited from using or accessing this website or using any other services provided by Jmac PR.

We, Jmac PR, reserve the right to review and amend any of these Terms of Service at our sole discretion. Upon doing so, we will update this page. Any changes to these Terms of Service will take effect immediately from the date of publication.

These Terms of Service were last updated on 12 November 2021.

Limitations of Use

By using this website, you warrant on behalf of yourself, your users, and other parties you represent that you will not:

  1. modify, copy, prepare derivative works of, decompile, or reverse engineer any materials and software contained on this website;
  2. remove any copyright or other proprietary notations from any materials and software on this website;
  3. transfer the materials to another person or “mirror” the materials on any other server;
  4. knowingly or negligently use this website or any of its associated services in a way that abuses or disrupts our networks or any other service Jmac PR provides;
  5. use this website or its associated services to transmit or publish any harassing, indecent, obscene, fraudulent, or unlawful material;
  6. use this website or its associated services in violation of any applicable laws or regulations;
  7. use this website in conjunction with sending unauthorized advertising or spam;
  8. harvest, collect, or gather user data without the user’s consent; or
  9. use this website or its associated services in such a way that may infringe the privacy, intellectual property rights, or other rights of third parties.

Intellectual Property

The intellectual property in the materials contained in this website are owned by or licensed to Jmac PR and are protected by applicable copyright and trademark law. We grant our users permission to download one copy of the materials for personal, non-commercial transitory use.

This constitutes the grant of a license, not a transfer of title. This license shall automatically terminate if you violate any of these restrictions or the Terms of Service, and may be terminated by Jmac PR at any time.

Liability

Our website and the materials on our website are provided on an ‘as is’ basis. To the extent permitted by law, Jmac PR makes no warranties, expressed or implied, and hereby disclaims and negates all other warranties including, without limitation, implied warranties or conditions of merchantability, fitness for a particular purpose, or non-infringement of intellectual property, or other violation of rights.

In no event shall Jmac PR or its suppliers be liable for any consequential loss suffered or incurred by you or any third party arising from the use or inability to use this website or the materials on this website, even if Jmac PR or an authorized representative has been notified, orally or in writing, of the possibility of such damage.

In the context of this agreement, “consequential loss” includes any consequential loss, indirect loss, real or anticipated loss of profit, loss of benefit, loss of revenue, loss of business, loss of goodwill, loss of opportunity, loss of savings, loss of reputation, loss of use and/or loss or corruption of data, whether under statute, contract, equity, tort (including negligence), indemnity, or otherwise.

Because some jurisdictions do not allow limitations on implied warranties, or limitations of liability for consequential or incidental damages, these limitations may not apply to you.

Accuracy of Materials

The materials appearing on our website are not comprehensive and are for general information purposes only. Jmac PR does not warrant or make any representations concerning the accuracy, likely results, or reliability of the use of the materials on this website, or otherwise relating to such materials or on any resources linked to this website.

Links

Jmac PR has not reviewed all of the sites linked to its website and is not responsible for the contents of any such linked site. The inclusion of any link does not imply endorsement, approval, or control by Jmac PR of the site. Use of any such linked site is at your own risk and we strongly advise you make your own investigations with respect to the suitability of those sites.

Right to Terminate

We may suspend or terminate your right to use our website and terminate these Terms of Service immediately upon written notice to you for any breach of these Terms of Service.

Severance

Any term of these Terms of Service which is wholly or partially void or unenforceable is severed to the extent that it is void or unenforceable. The validity of the remainder of these Terms of Service is not affected.

Governing Law

These Terms of Service are governed by and construed in accordance with the laws of California. You irrevocably submit to the exclusive jurisdiction of the courts in that State or location.

Acceptable Use Policy

This acceptable use policy covers the products, services, and technologies (collectively referred to as the “Products”) provided by Jmac PR under any ongoing agreement. It’s designed to protect us, our customers, and the general Internet community from unethical, irresponsible, and illegal activity.

Jmac PR customers found engaging in activities prohibited by this acceptable use policy can be liable for service suspension and account termination. In extreme cases, we may be legally obliged to report such customers to the relevant authorities.

This policy was last reviewed on 12 November 2021.

Fair use

We provide our facilities with the assumption your use will be “business as usual”, as per our offer schedule. If your use is considered to be excessive, then additional fees may be charged, or capacity may be restricted.

We are opposed to all forms of abuse, discrimination, rights infringement, and/or any action that harms or disadvantages any group, individual, or resource. We expect our customers and, where applicable, their users (“end-users”) to likewise engage our Products with similar intent.

Customer accountability

We regard our customers as being responsible for their own actions as well as for the actions of anyone using our Products with the customer’s permission. This responsibility also applies to anyone using our Products on an unauthorized basis as a result of the customer’s failure to put in place reasonable security measures.

By accepting Products from us, our customers agree to ensure adherence to this policy on behalf of anyone using the Products as their end users. Complaints regarding the actions of customers or their end-users will be forwarded to the nominated contact for the account in question.

If a customer — or their end-user or anyone using our Products as a result of the customer — violates our acceptable use policy, we reserve the right to terminate any Products associated with the offending account or the account itself or take any remedial or preventative action we deem appropriate, without notice. To the extent permitted by law, no credit will be available for interruptions of service resulting from any violation of our acceptable use policy.

Prohibited activity

Copyright infringement and access to unauthorized material

Our Products must not be used to transmit, distribute or store any material in violation of any applicable law. This includes but isn’t limited to:

  1. any material protected by copyright, trademark, trade secret, or other intellectual property right used without proper authorization, and
  2. any material that is obscene, defamatory, constitutes an illegal threat or violates export control laws.

The customer is solely responsible for all material they input, upload, disseminate, transmit, create or publish through or on our Products, and for obtaining legal permission to use any works included in such material.

SPAM and unauthorized message activity

Our Products must not be used for the purpose of sending unsolicited bulk or commercial messages in violation of the laws and regulations applicable to your jurisdiction (“spam”). This includes but isn’t limited to sending spam, soliciting customers from spam sent from other service providers, and collecting replies to spam sent from other service providers.

Our Products must not be used for the purpose of running unconfirmed mailing lists or telephone number lists (“messaging lists”). This includes but isn’t limited to subscribing email addresses or telephone numbers to any messaging list without the permission of the email address or telephone number owner, and storing any email addresses or telephone numbers subscribed in this way. All messaging lists run on or hosted by our Products must be “confirmed opt-in”. Verification of the address or telephone number owner’s express permission must be available for the lifespan of the messaging list.

We prohibit the use of email lists, telephone number lists or databases purchased from third parties intended for spam or unconfirmed messaging list purposes on our Products.

This spam and unauthorized message activity policy applies to messages sent using our Products, or to messages sent from any network by the customer or any person on the customer’s behalf, that directly or indirectly refer the recipient to a site hosted via our Products.

Unethical, exploitative, and malicious activity

Our Products must not be used for the purpose of advertising, transmitting, or otherwise making available any software, program, product, or service designed to violate this acceptable use policy, or the acceptable use policy of other service providers. This includes but isn’t limited to facilitating the means to send spam and the initiation of network sniffing, pinging, packet spoofing, flooding, mail-bombing, and denial-of-service attacks.

Our Products must not be used to access any account or electronic resource where the group or individual attempting to gain access does not own or is not authorized to access the resource (e.g. “hacking”, “cracking”, “phreaking”, etc.).

Our Products must not be used for the purpose of intentionally or recklessly introducing viruses or malicious code into our Products and systems.

Our Products must not be used for purposely engaging in activities designed to harass another group or individual. Our definition of harassment includes but is not limited to denial-of-service attacks, hate-speech, advocacy of racial or ethnic intolerance, and any activity intended to threaten, abuse, infringe upon the rights of, or discriminate against any group or individual.

Other activities considered unethical, exploitative, and malicious include:

  1. Obtaining (or attempting to obtain) services from us with the intent to avoid payment;
  2. Using our facilities to obtain (or attempt to obtain) services from another provider with the intent to avoid payment;
  3. The unauthorized access, alteration, or destruction (or any attempt thereof) of any information about our customers or end-users, by any means or device;
  4. Using our facilities to interfere with the use of our facilities and network by other customers or authorized individuals;
  5. Publishing or transmitting any content of links that incite violence, depict a violent act, depict child pornography, or threaten anyone’s health and safety;
  6. Any act or omission in violation of consumer protection laws and regulations;
  7. Any violation of a person’s privacy.

Our Products may not be used by any person or entity, which is involved with or suspected of involvement in activities or causes relating to illegal gambling; terrorism; narcotics trafficking; arms trafficking or the proliferation, development, design, manufacture, production, stockpiling, or use of nuclear, chemical or biological weapons, weapons of mass destruction, or missiles; in each case including any affiliation with others whatsoever who support the above such activities or causes.

Unauthorized use of Jmac PR property

We prohibit the impersonation of Jmac PR, the representation of a significant business relationship with Jmac PR, or ownership of any Jmac PR property (including our Products and brand) for the purpose of fraudulently gaining service, custom, patronage, or user trust.

About this policy

This policy outlines a non-exclusive list of activities and intent we deem unacceptable and incompatible with our brand.

We reserve the right to modify this policy at any time by publishing the revised version on our website. The revised version will be effective from the earlier of:

  • the date the customer uses our Products after we publish the revised version on our website; or
  • 30 days after we publish the revised version on our website.
 

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JOHN McCARTNEY, APR

Principal, Jmac PR

John McCartney, APR, a seasoned PR expert, is the Founder and Principal of Jmac PR. With over two decades of experience in public relations and marketing, he has led traditional and social media campaigns for prominent tech, advertising, marketing, and media brands. In March 2020, John fulfilled his long standing dream with the launch of Jmac PR, a company built on values, dedicated to skillfully navigating challenges, and fostering sustainable awareness, visibility, and thought leadership with unwavering integrity. Committed to nurturing the next generation of publicists and marketers, he envisions a future marked by enduring success.

John excels in securing earned media coverage and implementing PR best practices, backed by a robust network and widespread respect from clients and colleagues. Before founding Jmac PR, he contributed his expertise to tech PR agencies such as Wise, Attention, and Middleberg & Associates, and held in-house roles at Wenner Media.

As a proud member of the Public Relations Society of America (PRSA), John has actively served on boards in San Francisco and Los Angeles, revitalizing awards programs and leading chapters. Currently on the PRSA Los Angeles board, he dedicates time to mentoring tech startups. John was a PR 101 instructor at General Assembly and earned recognition on Business Insider’s Tech PR 50 list. Achieving accreditation in public relations (APR) in March 2023 solidified his commitment to excellence in the field.

Beyond his professional pursuits, John finds fulfillment in volunteering, exploring new destinations through travel, hiking adventures, attending music shows, and savoring the latest culinary delights. Proudly calling Los Angeles home, he has a penchant for enjoying a well-crafted Vieux Carre cocktail.




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