JMAC PR BLOG

Too often, diversity, equity, and inclusion are treated as initiatives that live on the surface of an organization: a new training, a heritage month campaign, a statement on social media. These efforts can raise awareness,...

Not every career in public relations starts with a plan. For JMAC PR Founder John McCartney, PR was a happy accident that slowly bloomed into a purpose. Over time, one thing became clear: relationships would...

When we talk about integrity, we usually mean doing the morally upright thing, even when no one’s watching. But from another angle, integrity means wholeness. It’s about being internally aligned, consistent in thought and action,...

Workplace wellness is no longer just about perks—it’s a business imperative. In 2025, organizations are redefining what it means to support their teams by focusing on the full spectrum of well-being: mental, emotional, physical, and...

In public relations, perception is everything—but perception without credibility is just noise. You can craft the sharpest messaging, pitch the most compelling story, or orchestrate a flawless campaign. But if your brand or spokesperson isn’t...

By Audree Hernandez, Senior Account Executive While listening to Beyoncé’s “Flawless” recently, I found myself pausing—again—at the sampled TEDx Talk from Chimamanda Ngozi Adichie: “We Should All Be Feminists”. I’ve heard it dozens of times,...

The start of a new year is a natural time for reflection, goal-setting, and renewed motivation. Whether you’re looking to advance in your career, enhance your personal life, or strike a better balance between the...

Returning to CES in 2025 after an eight-year hiatus was both a nostalgic and transformative experience. The last time I attended, I did PR for VideoAmp, producing a video series with OnlineVideo.net. This time, attending...

Customers, employees, and communities alike expect businesses to stand for something meaningful. However, many companies simply state a mission without taking the meaningful action required to match it. Gratitude and purpose play a key role...

By Mitchell Friedman, Ed.D., APR Every September, the Public Relations Society of America (PRSA) recognizes Ethics Month. It aims to focus the attention of its members on the importance of ethics in the profession, as embodied in...

In today’s digital landscape, where consumers are bombarded with endless streams of content, the power of storytelling has never been more crucial. Some of the most successful tech companies understand this and have leveraged storytelling...

In today’s fast-paced PR industry, efficiency and precision are key. Harnessing the power of AI can streamline your workflow, enhance your public relations strategies, and ultimately lead to greater client satisfaction. Here are four AI...

By Gabriela Rudolph, Jmac Associate Account Executive It has been one year since I graduated from college and entered into my first post-grad role in public relations. It’s strange how fast time flies, but I’m...

Often depicted as glamorous and alluring in media, the life of a PR professional is far from the polished image presented on screens. As we progress further into Mental Health Awareness Month this May, it’s...

In the fast-paced world of public relations, creative brainstorming is key to crafting compelling campaigns and engaging content. Large language models like ChatGPT offer PR professionals a unique opportunity to enhance their creative process. Here...

PR is all about managing relationships and crafting the right image for your brand. In the digital age, the task has evolved, and so have the tools to support it. Whether you’re a seasoned PR...

In today’s fast-paced work environment, workplace wellbeing is no small thing. More companies than ever are embracing it, and it’s at the forefront of everything we do at Jmac. Plenty of research shows that a...

National Hispanic Heritage Month, which runs from September 15 to October 15, honors the cultures, influence, and contributions of Hispanic and Latino Americans that speak to the history and achievements of this country. During this...

In the spirit of PRSA’s Ethics Month this September, we’re taking a look at the intersection of ethics and AI in public relations. Here are five tips to keep in mind when dealing with AI...

Success in PR is about building and nurturing client relationships—and over time, those relationships might progress beyond what’s normally expected. While some great experiences can arise from this, there are important challenges and complexities to...

In a constantly evolving media landscape, professionals in the public relations field must also learn to grow and evolve in order to stay on top of their game. Social media has become a popular tool...

The holidays are a perfect time for brands to connect with their audience on a meaningful level. Regardless of your brand, there are a few guidelines to keep in mind from a PR perspective, as...

Few things are more important for PR professionals than building high-quality relationships with reporters and journalists. By putting in an honest effort to make reporters’ lives easier, PRs put themselves in a much better position...