JMAC PR BLOG
Commentary and insights on the PR and marketing world, as well as updates from the Jmac PR team.
04.10.2024
Jmac PR updates, client wins, and interesting reads around the industry in the month of April
A Note From John Hello everyone, We hope this message finds you well and energized by all the exciting updates we have in store since our last newsletter in February. We’ve been on the move,...
04.08.2024
Jmac Account Executive Audree Hernandez shares four key insights on communication, efficient teamwork, and boosting confidence for novice PR professionals
By Audree Hernandez I recently celebrated a personal milestone: my one-year anniversary as a PR Account Executive. It was a struggle to figure out what to do for my first big girl job, where to...
03.21.2024
Agency Principal John McCartney shares his thoughts on the mounting importance of PR, trust, and combining AI with human intelligence.
At a recent PRSA-LA event, I gathered with industry insiders and engaged in spirited discussions on the evolving role of public relations in the age of AI. As I spoke with one fellow PR professional,...
03.13.2024
We spoke with SEO Director Kelly Ayres about building an agency from the ground up and the future of SEO and marketing
Kelly Ayres is a veteran search engine optimization professional with a wide array of experience across all facets of marketing. As Director of SEO for Jordan Digital Marketing, she lends her expertise to Jmac’s SEO...
02.21.2024
From enhancing credibility to attracting top talent, her are four key advantages that come with building executive visibility in PR and beyond
Executive visibility isn’t just a buzzword. It’s a powerful strategy that can give you a real leg up, whatever industry you’re in. While many executives understand the importance of being visible, some may still wonder...
02.16.2024
Jmac PR updates, client wins, and interesting reads around the industry in the month of February
A Note From John Hello everyone, Hope this message finds you well and that your year is off to a fantastic start! As we dive into the new year, we’re excited to share updates and...
02.07.2024
Here are five tips for PR professionals to maximize large language models for brainstorming pitches, emails, and other forms of communication on the job
In the fast-paced world of public relations, creative brainstorming is key to crafting compelling campaigns and engaging content. Large language models like ChatGPT offer PR professionals a unique opportunity to enhance their creative process. Here...
01.24.2024
We spoke with MarTech editor-at-large Kim Davis on his background, media trends, and what makes a great pitch
Kim Davis is editor-at-large at MarTech. Born in London, but a New Yorker for almost three decades, Kim started covering enterprise software ten years ago. He first wrote about marketing technology as editor of Haymarket’s The...
01.10.2024
Agency Principal John McCartney shares his predictions for where the PR industry is headed in 2024
The world of PR is changing faster than ChatGPT can plan your next vacation—and 2024 is poised to be one of the most transformative years yet. Of course, AI is top of mind throughout the industry and...
12.20.2023
In the spirit of the holiday season, the Jmac team shares their commitments to growth and bucket list travel destinations for 2024
The holidays are upon us, which means that a new year of fresh experiences and growth opportunities is right around the corner. In the spirit of the season, we asked the Jmac team to share...
11.21.2023
In the spirit of Thanksgiving, here are the growth opportunities and wins we're most thankful for in 2023
In the spirit of Thanksgiving, the Jmac team looks back with gratitude on a year full of learning and growth. Here are the lessons and wins we’re most thankful for this past year. A Note...
11.08.2023
Here are six essential tools any PR team can use to streamline efforts and achieve more impactful results
PR is all about managing relationships and crafting the right image for your brand. In the digital age, the task has evolved, and so have the tools to support it. Whether you’re a seasoned PR...
10.19.2023
From enhanced productivity to better happiness and health, we dig into five key benefits of promoting workplace wellbeing
In today’s fast-paced work environment, workplace wellbeing is no small thing. More companies than ever are embracing it, and it’s at the forefront of everything we do at Jmac. Plenty of research shows that a...
10.18.2023
Jmac PR updates, client wins, and interesting reads around the industry in the month of October
A Note From John Hello everyone, As we step into October and embrace the joys of the fall season, with Halloween and Thanksgiving on the horizon, we hope you’re all enjoying this time of year....
10.04.2023
Agency Principal John McCartney offers three ethical guidelines for PR professionals to keep in mind when using AI
September is PRSA’s ethics month, a time when PR professionals reflect on their ethical responsibilities in an ever-evolving landscape. As artificial intelligence keeps revolutionizing our lives in new ways, PRs face important ethical questions. The...
09.20.2023
Looking to execute a marketing or PR campaign around National Hispanic Heritage Month? Here are four common mistakes to avoid
National Hispanic Heritage Month, which runs from September 15 to October 15, honors the cultures, influence, and contributions of Hispanic and Latino Americans that speak to the history and achievements of this country. During this...
09.13.2023
We spoke with freelance technology journalist Steven Aquino on his background in journalism, advice for PR professionals, and writing about tech from an accessibility standpoint
Steven Aquino is a freelance technology journalist with a proven track record in the media and education industries. As a member of a marginalized group who makes use of assistive technology, Steven brings credibility and...
09.07.2023
Jmac offers five ethical tips to keep in mind when dealing with AI datasets in PR
In the spirit of PRSA’s Ethics Month this September, we’re taking a look at the intersection of ethics and AI in public relations. Here are five tips to keep in mind when dealing with AI...
08.24.2023
Exploring the pros and cons of going beyond conventional PR client relations, including benefits, challenges, and complexities
Success in PR is about building and nurturing client relationships—and over time, those relationships might progress beyond what’s normally expected. While some great experiences can arise from this, there are important challenges and complexities to...
08.17.2023
Jmac PR shares the top 5 essential Instagram public relations Instagram accounts you should be following right now.
In a constantly evolving media landscape, professionals in the public relations field must also learn to grow and evolve in order to stay on top of their game. Social media has become a popular tool...
08.17.2023
Jmac PR updates, client wins, and interesting reads around the industry in the month of August
A Note From John Hello everyone, Can you believe how swiftly time has flown by? It feels like just yesterday we were eagerly welcoming the warm embrace of summer, and now, with a tinge of...
07.26.2023
We spoke with AdExchanger's Alyssa Boyle on the intersection of journalism and PR, trends in ad-supported streaming, and what makes a good story
Alyssa Boyle is an associate editor at AdExchanger, where she covers TV and video advertising technology. Alyssa’s passion for journalism stemmed from an education in linguistics and translation. In her spare time, she enjoys doing...
07.12.2023
Agency Principal John McCartney shares his expertise on effective case study structure and the doors an excellent case study can open for your agency or brand
In public relations and marketing, client case studies are a powerful tool. They’re a critical way for PR agencies and brands to demonstrate their value in a specific way that readers can grasp. Case studies are crucial...
07.12.2023
We spoke with Integrate's Erica Perng on her background, her relationship with Jmac, and the rapidly changing world of B2B marketing
Erica Perng is the Senior Director of Corporate Communications at Jmac client Integrate, an industry leader in precision demand marketing. She’s provided excellent PR and communication services across a variety of industries, including real estate...
06.21.2023
From influencers to non-profit partnerships, here are four tips for PR professionals looking to craft more effective brand communication during the holidays
The holidays are a perfect time for brands to connect with their audience on a meaningful level. Regardless of your brand, there are a few guidelines to keep in mind from a PR perspective, as...
06.14.2023
Jmac PR updates, client wins, and interesting reads around the industry in the month of June
a Note From John Hello everyone, Since our last newsletter in April, we’ve been busy attending several industry events, including the Sports Business Journal Conference in Los Angeles, the PRSA Counselors Academy, and GamesBeat. I...
06.08.2023
We spoke with M&C Saatchi Performance Senior Marketing Manager Rachel Kerr on career wins, working with Jmac, and exciting new trends in performance marketing
Rachel Kerr is the Senior Marketing Manager at Jmac client M&C Saatchi Performance, a performance marketing agency delivering world-class digital services. Coming from a background in public relations, Rachel excels at delivering new business to...
05.31.2023
Agency Principal John McCartney shares his thoughts on helping every team member grow into their best personal and professional self
Workplace wellness has become an increasingly important topic for companies — more so in recent years since 2020 — and one that is welcomed and embraced. Many organizations recognize the importance of promoting healthy habits and lifestyles...
05.24.2023
Few things are more important for PR professionals than building high-quality relationships with reporters and journalists. By putting in an honest effort to make reporters’ lives easier, PRs put themselves in a much better position...
05.18.2023
We spoke with Arielle Feger, newsletter analyst at Insider Intelligence, on her background in journalism, advice for PR professionals, and what makes a good story
Arielle Feger discovered her passion for journalism shortly after college. Since then, she’s worked in content for a variety of outlets, most recently as a full-time newsletter analyst for Insider Intelligence. We spoke with Arielle...
05.11.2023
In honor of Mental Health Month, the Jmac team shares personal progress and mental health commitments for the rest of 2023
During the holiday season at the tail end of 2022, members of the Jmac team shared their mental health commitments for the new year. Now, in honor of Mental Health Month, we checked back in...
04.19.2023
Get to know the three newest team members driving PR and marketing excellence for Jmac
Since our last Team Q&A post, Jmac has welcomed three new team members, each with their own unique background, passions, and special talents. We held Q&A sessions getting to know each of them a little...
04.12.2023
Jmac PR updates, client wins, and interesting reads around the industry in the month of April
A note from john It’s been an exciting few weeks since the last newsletter! First, I’m proud to announce that I have earned my accreditation in public relations! It was a challenging journey, but I...
04.05.2023
We spoke with Jon Jaehnig, writer at ARPost, on current trends in VR and the metaverse, how this exciting tech might improve, and what's next for the industry
Jon Jaehnig has been a freelance writer for 10 years across a variety of fields, most recently for the augmented and virtual reality news outlet ARPost. He earned his bachelor’s degree in Scientific and Technical...
03.31.2023
Capping Women's History Month 2023 with the words of some inspiring women across PR and Journalism.
The fields of PR and journalism wouldn’t be what they are today without key contributions from driven, intelligent women. To close out Women’s History Month, Jmac Account Executive Audree Hernandez shares quotes from five amazing...
03.29.2023
Dig into four key reasons why testimonials are such a powerful tool for companies to boost brand awareness and performance metrics
Communicating the value of your own business is critical for any marketing strategy. But in a world filled with outsized claims and “fake news”, customers are more wary of brands than ever. This might sound...
03.22.2023
Jmac Account Executive Elena Lopez shares five key lessons she's picked up on the road from PR intern to AE
It seems like not too long ago that I started my journey in public relations as an intern for a digital marketing agency in Orange County. Now, almost three years later, I am an Account...
03.09.2023
We spoke with advertising futurist Tameka Kee about her background, her experience with the BIA, and her predictions for the adtech, VR and DEI spaces in 2023 and beyond
Tameka Kee (TK) is a self-styled advertising futurist. A former journalist and analyst, she brings a deep understanding of how advertising and technology converge to influence how people think, dream and spend. She’s attended and...
02.22.2023
We offer 6 key tips for PR professionals looking to navigate media relationships with the awareness and responsibility needed to drive results for their clients
Part of being a PR professional is learning how to cultivate media awareness. But the media is far from just one thing, which raises a few distinct questions. What are the strategic differences between channels—say,...
02.16.2023
Jmac PR Updates, Client Wins, And Interesting Reads Around The Industry In The Month Of February
A note from John Hello everyone, Welcome to the February newsletter! I hope you’re having an excellent start to 2023. First, let me say that, without stating the obvious, the economic downturn hasn’t been good....
02.08.2023
We spoke with Allison Schiff, managing editor of AdExchanger, on journalism, the makings of a great story, and advice for young PR professionals
Allison Schiff is the managing editor of AdExchanger, where she covers mobile, Facebook (sorry, Meta), measurement, privacy and the app economy. Allison received her M.A. in journalism from the Dublin Institute of Technology in Ireland...
01.25.2023
B2B Marketer Hillary Read dives into her wide-ranging background in marketing, notable trends, and how the MarTech industry might change going forward
Hillary Read brings over 10 years of experience to the world of marketing and communications. She’s worked extensively in e-Commerce and B2B, spending most of her time on the agency side. We spoke with Hillary...
01.11.2023
Agency Principal John McCartney shares his take on where the PR industry is headed in 2023
The public relations industry is changing at a dizzying pace. Now more than ever, conventional PR wisdom is being called into question. In its place, new approaches are blossoming, we are dealing with a global economic...
12.21.2022
To celebrate the holiday season, the Jmac team shares their proudest achievements in 2022, and mental health commitments for 2023
The holidays are a time to celebrate the people we love, successes and blessings from the year that’s passed. They’re also a time for thinking about commitments for the year ahead–especially to mental health, something...
12.14.2022
Jmac PR Updates, Client Wins, And Interesting Reads Around The Industry In The Month Of December
A Note From John Hello everyone, Welcome to the December newsletter! I hope you all are having an excellent holiday season thus far. Every December is always a time for reflection for me and, I’m...
12.07.2022
In recognition of his industry expertise, Muck Rack chose to highlight John's reflections on PR trends and predictions for the industry in 2023
As part of an annual tradition, Muck Rack Blog consulted a panel of PR professionals to make predictions for the industry in 2023. Jmac’s own John McCartney was one of 10 experts selected—a true testament...
12.07.2022
Jmac Account Executive Elena Lopez shares 6 valuable lessons from her first year working in the PR industry
On December 6, 2021 I started working at Jmac PR, my very first PR agency, as an Associate Account Executive. Now here we are, almost a year later, and I am currently an Account Executive for...
11.30.2022
Jmac Agency Principal John McCartney shares his advice on leveraging the power of storytelling to write better PR pitches
It’s no secret that PR is a great way to spread the word about your company’s brand. Too often, though, companies default to using PR to push their products or services, instead of their story. You...
11.23.2022
Just in time for Thanksgiving, the Jmac team shares the sources of inspiration they were most thankful for this past year.
With Thanksgiving right around the corner, it’s important for us to show gratitude for the many sources of inspiration our lives. So in the spirit of the holiday, we asked the Jmac team what source...
11.16.2022
Digiday esports and gaming journalist Alexander Lee digs into his background, industry trends, and the key components of a good PR pitch
Alexander Lee is a journalist covering gaming, esports, and the convergence of the physical and the virtual. His journey has taken him from creative writing in college, to freelance esports journalism, to his current full-time...
11.09.2022
Jmac Sr. Editorial Strategist Keith O'Brien digs into his background in journalism, the importance of thought leadership and how executives can become more visible
Keith O’Brien is a content marketer, digital strategist, and problem solver. In addition to running his own content and marketing strategy consultancy, he works as a Sr. Editorial Strategist at Jmac PR, where he helps...
10.26.2022
We offer 4 ways executives can boost their visibility, share their knowledge, and contribute fresh ideas in their industry
As an executive, it’s not enough to stay on top of trends and issues in your industry. These days, it’s key to show that you have your finger on the pulse—to build executive visibility. There...
10.19.2022
Jmac PR Updates, Client Wins, And Interesting Reads Around The Industry In The Month Of October.
A Note From John Hi everyone! Welcome to the October newsletter! I hope you all had a good, healthy, prosperous end of summer and September. Can someone tell me how we’re at the midway point...
10.05.2022
Jmac Agency Principal John McCartney shares his thoughts on how to craft top-notch email subject lines that will get your pitches opened
In a PR landscape increasingly intertwined with social media, first impressions matter. It’s more important than ever for PR professionals to craft pitches that grab journalists’ attention quickly. With the right subject line, the payoff can...
09.28.2022
Jmac client Lisa Mollura, VP of Marketing at 33Across, shares her passion for telling customer stories and helping publishers prepare for a cookieless future.
Lisa Mollura is the Vice President of Marketing at 33Across, a publisher technology platform designed to make the open web work without cookies. As Marketing VP, she spearheads all marketing efforts at the company–and she’s...
09.14.2022
A social media manager can save you time and money—and help build a loyal community around your brand
With people devoting billions of hours of attention to social media every year, it’s no wonder businesses are so keen on building a presence there. But achieving real business results on social media is a...
08.31.2022
Jmac Account Executive Elena Lopez shares her learnings from this exclusive media relations event
The world of media relations is constantly evolving. It’s not just about pushing information through a one-way tunnel, but about pulling your audience in—in order to create engagement, conversations, and build meaningful relationships. Media efforts...
08.24.2022
Jmac PR Updates, Client Wins, And Interesting Reads Around The Industry In The Month Of August.
A Note from john Hi everyone! Welcome to the August newsletter! Hope you are all having a good, healthy and prosperous summer. As we head into the final stretch of summer, my one thought is...
07.13.2022
Validation marketing is a powerful tool for boosting brand awareness and performance metrics.
Communicating the value of your own business is all well and good. But all too often, this approach falls on deaf ears. In a world filled with outsized claims and “fake news”, customers are more...
06.29.2022
Our recommendations for the best blogs to help you learn and thrive as a PR professional
In a constantly evolving media landscape, professionals in the public relations field must learn to grow and evolve along with it in order to stay on top of their game. Reading blogs has become essential...
06.22.2022
Jmac PR updates, client wins, and interesting reads around the industry in the month of June.
A Note From John Hi everyone! Welcome to our June newsletter! I have exciting updates since April that I want to share with you… April and May flew by so fast. In that time, we’ve...
06.02.2022
Jmac client Jason Steinberg, Managing Partner at Pretty Big Monster, shares his passion for building great consumer experiences using virtual and augmented reality
Jason Steinberg is the Managing Partner of Jmac client Pretty Big Monster, a full-service digital agency focused on creating content for brands using augmented and virtual reality technologies. Jason is passionate about creating novel AR...
05.26.2022
Unpacking some key terms and common misconceptions to help you start building a great social media strategy
The wide world of new and emerging social media terms can be overwhelming – sometimes it feels like a new acronym appears every week. But having a good handle (no pun intended) on your social...
05.12.2022
Jmac Associate Account Executive Elena Lopez shares her advice on getting started in the PR industry
The world of PR is a competitive one. With employment of public relations specialists projected to grow 11 percent from 2020 to 2030, which is faster than the average for all occupations, more and more people are...
04.27.2022
Learn more about four talented, diverse team members driving PR and marketing excellence for Jmac
In addition to highlighting client accomplishments, it’s important to give credit to the hardworking members of the Jmac team for consistently driving excellent results, and being open to learning and growth. We held Q&A sessions...
04.22.2022
Agency Principal John McCartney shares his thoughts on how to send a winning PR pitch
The “art of the pitch” is a vital skill in the PR world. Although it’s far from easy to craft a memorable pitch, fundamental mistakes commonly crop up in the industry, even among veterans—all of...
04.18.2022
Jmac PR updates, client wins, and interesting reads around the industry in the month of April.
A Note From John Hello, everyone! I hope you and your loved ones are all well and safe. My siblings, mom, cousins and aunties recently got together virtually to celebrate the life of my grandma,...
03.08.2022
On this International Women’s Day, Jmac client Lauren Nutt Bello, President and Partner of Ready Set Rocket, examines key questions around paid parental leave in the workplace.
Lauren Nutt Bello is the President and Managing Partner of one of Jmac’s clients, Ready Set Rocket. Lauren has been instrumental to the growth of the agency since joining in 2012. In addition to her...
02.24.2022
Advertising is guaranteed, PR is not guaranteed
Advertising and PR are both important tactics for building brands and communicating with target audiences. But although they share similarities at a high level in the overall marketing landscape, ultimately they are distinct strategies with...
02.15.2022
Jmac PR updates, client wins, and interesting reads around the industry in the month of February.
A Note From John Hi everyone, I hope you’re having an excellent start to 2022! As many of you know, the first day of February was the Lunar New Year. One of my favorite comedians,...
01.26.2022
JMAC strategic partner Eli Mandelbaum is an accomplished entrepreneur and thought leader in the AdTech space. Learn more about the services he provides and the events he hosts, including a recent roundtable on CTV advertising.
Talk a bit about yourself and your background. I’ve been in the industry a long time. I started off as an entrepreneur. My first job in the tech space was doing marketing for a fragrance...
01.12.2022
Agency Principal John McCartney shares his thoughts on where the PR industry may be headed in 2022
If the past two years have taught us anything, it’s to brace ourselves for uncertainty. As 2021 comes to a close, the world continues to evolve, and PR is changing along with it. And while...
12.29.2021
JMAC PR updates, client wins, and interesting reads around the industry in the month of December.
A Note From John Hello everyone and happy holidays! First, I can\’t believe we\’re in December. How has this year gone by so fast? Am I the only one who feels this way? I try...
12.20.2021
Business Insider has recognized InMobi for their efforts to help mobile advertisers respond to ad targeting changes in the industry
Business Insider has recognized InMobi as one of the hottest AdTech companies of this year. This is a huge win for the agency, and JMAC is proud to work with a company driving such significant...
11.16.2021
JMAC PR updates, client wins, and interesting reads around the industry in the month of October.
A Note From John Hello everyone, and I hope you and your loved ones are safe and sound. As some of you know, my grandmother passed away. She lived until the age of 91, and...
11.08.2021
Jmac PR Agency Principal John McCartney was honored with the Leadership Award for the San Francisco Bay Area Chapter of the PRSA.
Jmac PR’s own John McCartney has been recognized once more for his outstanding work in the PR world. On October 28, the San Francisco Bay Area Chapter of the Public Relations Society of America (PRSA-SF)...
11.02.2021
Mobile advertising firm InMobi purchased performance marketing company Appsumer, in an important move to improve its services and respond to industry changes.
InMobi made an important move in adapting to changes in the mobile advertising space. Last month the ad network and mobile monetization platform acquired Appsumer, a performance marketing firm. Appsumer’s primary role will be connecting...
11.01.2021
Learn how JMAC client FatTail is helping make ad management more seamless for publishers and advertisers alike with its newest product.
FatTail is doing its part to make ad management more seamless for publishers and advertisers alike. Last week the ad tech firm partnered with American City Business Journals, a countrywide network of 44 business newsweeklies,...