In a constantly evolving media landscape, professionals in the public relations field must also learn to grow and evolve in order to stay on top of their game. Social media has become a popular tool among PR professionals to not only reach larger audiences and gain exposure for their organization’s stories and news, but also to gain insight into the state of the industry, stay on top of trending stories, connect with media, and learn more about PR best practices. Here are the top 5 Instagram accounts that all PR professionals should be following.
1. PR News: @prnews
PR News focuses on honing and growing PR and marketing professionals’ skills in social media, crisis management, media relations, digital PR, measurement, internal and external communications. The PR News Instagram account shares a variety of useful tools, such as campaign ideas, quotes from PR influencers and executives, sponsored workshops, and networking events and awards for PR professionals to attend and apply for. Their social media posts link to best practices for social media, crisis management, how to engage journalists and more.
2. Reuters: @reuters
Reuters is a global information and news provider headquartered in London, England that serves professionals in the financial, media and corporate markets. Known for its accurate, in-depth journalism, Reuter’s Instagram account showcases current events, pop culture and trends from everywhere in the world. By capturing stunning images and uploading them to their feed, followers are able to dive into the day’s top news stories one photograph at a time. This is a great account for PR professionals looking to stay up to date with the world’s trending news.
3. PR Girl Manifesto: @PRGirlManifesto
PR Girl Manifesto is an inclusive digital community and industry-leading platform on a mission to make Communications a more accessible career path. PR Girl Manifesto addresses every aspect of a PR person’s life from pitching and media relations, to PR tech, to campaigns.
Their Instagram account shares a variety of resources to encourage PR professionals and executives to think deeply about their everyday PR practices and what they could be doing better. Some worthy posts to check out include these about leveraging public relations for social good, measuring PR campaigns for success, and what I wish I knew before starting a career in PR.
4. Jeneration Academy: @jenerationacademy
Jeneration Academy (previously known as PR Couture) helps independent, entrepreneurially-minded PR & marketing pros navigate the industry and become in-demand experts. It is the leading destination for fresh insights into the industry professionals, brands and trends impacting public relations, marketing and social media in the fashion & lifestyle space. But most of the tips shared on their Instagram account can be applied to any PR industry!
Jeneration Academy provides a variety of industry essentials and resources like media lists, virtual courses, and even free industry reports. Make sure to check out the following posts: 2023 PR Trends You Need To Know, My Secret To Building Media Lists, and How Can I Ethically Leverage AI In PR?
5. Christina Relations: @christinarelations
Christina Relations is a female-founded and led boutique company that sways across the media, music, entertainment, fashion and event industries. Founder Christina Benthall built her experience working under the admired, strong, and successful women that paved ways before her prior to creating her own publicity and media communications company.
Now, Christina Relations is committed to educating and sharing their knowledge with other PR Pros and brands through their Instagram account. From public relations strategies everyone should know, to the do’s and don’ts of pitching to the media, to making your pitches stand out, the account provides a range of helpful tips and suggestions to implement for maximum success.