From Recognition to Industry Leadership
The Challenge
33Across, a leader in advertising technology, sought to increase its brand visibility and establish thought leadership within its industry. The company partnered with JMAC PR to develop a strategic PR plan focused on earned media, executive positioning, and content initiatives. By securing high-impact media coverage and speaking opportunities, JMAC PR helped 33Across differentiate itself from competitors and strengthen its reputation.
Our Approach
JMAC PR executed a targeted media relations strategy, securing coverage in top-tier publications like AdWeek, Digiday, Yahoo Finance, The Drum, and AdExchanger. To establish thought leadership, the agency ghostwrote bylines for CEO Eric Wheeler and President Paul Bell while also placing content from 33Across subject matter experts. Additionally, JMAC PR publicized user stories, distributed key press releases, and secured speaking engagements and industry awards to enhance the company’s credibility.
The Results
Within one year, JMAC PR secured media placements in over 60 publications, generating more than 200 million media impressions for 33Across. Thought leadership efforts led to a 25% increase in recognition for company executives, along with podcast appearances and high-profile speaking engagements. The company also won prestigious awards, such as the MarTech Breakthrough Awards, and published influential bylines on key industry topics, solidifying its leadership in ad tech.








