The Challenge
Conquest VR is a designer and manufacturer of premium audio solutions for the fast-growing VR and AR market. The Conquest VR team has more than 40 years of combined experience in the VR world. The company’s vision is to create amazing audio products that make every virtual experience genuinely immersive. Conquest VR is led by co-founders Raghu Bathina (CEO) and Sridhar Prathikanti, MD (President) and is privately funded. Conquest VR’s first product, the Conquest Pro Headphones, were sold to the public in September 2022. Compatible with all popular VR headsets, the Conquest Pro Headphones provide an immersive boost to any VR experience. With their premium audio headphones, Conquest VR aims to fill the 3D spatial audio gap, which is not a focus in the current VR market. Conquest VR looked to generate press and build buzz for its new Conquest Pro Headphones. Conquest VR also wanted to bring attention to the importance of spatial audio in VR and AR. With its proven history of securing high-value earned media coverage for clients, Jmac PR was well-prepared to help.
Strategies
- Earned Media and Influencer Pitching: Jmac pitched, secured, and coordinated opportunities and briefings with target media and influencers. Placements of reviews from the following Youtubers and media outlets like Marques Brownlee, UrGamingTechie, Q2C VR GAMER, XR Today, Full Dive Gaming
- Announcements: Jmac facilitated the drafting and distribution of all press releases to increase awareness for Conquest VR among media and target audiences. Announcements included its corporate debut at Augmented World Expo USA, on sale to the general public, and its Black Friday through Cyber Monday Discount, etc.
- Bylines: Jmac worked alongside Raghu to create ghostwritten byline articles with high-level viewpoints on industry topics for publication. Securing coverage from outlets such as AR VR News, Game Developer, AR Post, XR Today
- Podcasts and Youtubers: Jmac pitched Raghu as a potential guest for target podcasts and Youtubers and secured appearances. Podcasts and interviews from outlets such as XR Magazine Podcast, Everything VR & AR Podcast, Authority Magazine
Results
Conquest VR has grown within the VR industry as a thought leader and expert, and also grown its network connections and unit sales. Jmac PR has been instrumental in increasing the company’s presence and awareness among target audiences, securing placements in XR Today, Game Developer, AR Post, AR VR News, and Immersive Learning, among other publications, plus multiple YouTube reviews from users Cas and Chary, VR with Jasmine, Q2C, and VR GAMER. Other items to note here:
- Total Number of Media Placements for Conquest VR in 2022: 116
- Total Number of Impressions (via Monthly Uniques) for Conquest VR in 2022: 4,199,485,160