A Note From John
Hello everyone,
We hope this message finds you well and energized by all the exciting updates we have in store since our last newsletter in February.
We’ve been on the move, diving into significant events alongside our esteemed clients. In March, we had the pleasure of attending two pivotal gatherings: the Game Developers Conference in San Francisco with Mobvista and AUDIENCExSCIENCE in New York with the Advertising Research Foundation. A special shoutout to Nikole and the ARF team for extending their warm hospitality during our time in NYC!
Moreover, we were thrilled to dive deep into the latest trends and insights in the world of the creator economy at The Information’s 2024 Creator Economy Summit in LA. We proudly represented clients in this space, including Catch+Release and Nativex, a valued TikTok marketing partner.
Additionally, we provided PR support for former and returning client Clumio, who announced their Series D $75M funding round in February. With our assistance, Clumio was featured in TechCrunch, further amplifying their success and impact in the industry.
Continuing with our exciting updates, we were honored to lend our expertise to Mallard Bay, known as the Airbnb for fishing and hunting enthusiasts, for an engaging one-month project. Mallard Bay recently celebrated the successful closure of their Series A $4.6M funding round, and, with our support, garnered remarkable press coverage, including a notable feature in TechCrunch. We extend our sincere gratitude to Jasmine from our networking group, ProVisors, whose introduction paved the way for this collaboration.
We extend our heartfelt gratitude for your unwavering support. Your involvement remains pivotal to our journey, and we’re immensely thankful to have you alongside us every step of the way.
As always, we’re here to address any questions or explore topics of interest further. Let’s make this year one for the books, filled with success and inspiration! Cheers to what lies ahead!
Client Showcase
Clumio secures $75 million for automated cloud data backup and recovery
Clumio, a provider of data backup and recovery services for public cloud users, secured $75 million in Series D funding. Read more on TechCrunch.
Mallard Bay secures $4.6 million to become the Airbnb for guided hunting and fishing experiences
This week, the startup unveiled a $4.6 million Series A funding round led by Soul Venture Partners, with involvement from existing investor Acadian Capital Ventures, as well as other angel investors. Read more in TechCrunch.
Nativex’s GM unfazed by potential TikTok ban
Yikai Li, GM at Nativex Europe and North America and former ByteDance member, observed TikTok’s global expansion in 2018, expressing optimism about its Creator Economy’s potential and remaining unconcerned about potential bans in an interview with Hello Partner.
ChannelMix CEO discusses Google’s latest Meridian Open Source Marketing Mix Model In emailed comments, Matt Hertig, CEO of analytics company ChannelMix, discussed Google’s new Meridian, highlighting it as another indication to marketers that walled gardens are becoming more restrictive, marking a substantial advancement in adapting to the changing digital landscape. Read more in Marketing Dive.
Around the Industry
AllBusiness – AI in Public Relations: How to Balance Automation With Human Insight
Bulldog Reporter – PR renaissance: Embracing authenticity in today’s dynamic marketing landscape
PR Daily – 3 ways AI assists internal communications
Inc – How startups can build industry influencer without high cost
Mission and Values
As a boutique PR and marketing agency, our mission is to support growth-stage companies in increasing earned media awareness and building executive visibility. We pride ourselves on producing results through building and leveraging relationships, excelling at best practices, and dedication to thought leadership. Our product is our people, so we invest in them, and are committed to being a diverse and inclusive workplace where employees grow and develop through coaching and mentorship.
In striving for excellence we operate from our corporate values through SHARE vision.
Smart
Human
Accountable
Resilient
Eager
How We Can Help
Do you, or does someone in your network have a question about PR? Looking for PR services, thought leadership, and marketing support? Let’s set up a meeting! We offer marketing and PR services, support for awards, and speaking and event appearances.
Want to chat about how we can help? Please get in touch.