a Note From John
Hello everyone,
Since our last newsletter in April, we’ve been busy attending several industry events, including the Sports Business Journal Conference in Los Angeles, the PRSA Counselors Academy, and GamesBeat. I also had the great honor of co-producing the PRSA-LA & AAJA-LA AAPI Heritage Month Networking Mixer. Further, we also had a key highlight of having a Workplace Wellness byline article published in BenefitsPro just in time for Mental Health Awareness Month.
Sports Business Journal Conference. We were excited to attend the Sports Business Journal Conference in Los Angeles, where we had the opportunity to meet with our client Factoreal who was an exhibitor, and also meet other companies. Attending the SBJ conference was an excellent opportunity for us to learn about the latest trends in the sports business world. We would love to work with more clients in the space.
PRSA Counselors Academy. I attended my fourth Counselors Spring Conference, which was held in New Orleans, one of my favorite cities and home to my favorite cocktail, the Vieux Carre. I look forward to the Counselors Spring Conference as it allows me to reconnect with familiar faces, make new connections, and learn insights I can apply to the agency business.
GamesBeat. We also attended GamesBeat in Marina Del Rey, where we had the opportunity to learn about the latest trends in the gaming industry. We also had the chance to meet with several gaming companies and learn about their PR needs.
PRSA-LA & AAJA-LA AAPI Heritage Month Networking Mixer. I’m a proud Filipino American. The opportunity to help co-produce a networking mixer to celebrate AAPI Heritage Month with our friends from the Asian American Journalists Association LA Chapter was a big honor for me.
Workplace Wellness Byline Article. We’re thrilled to have a Workplace Wellness byline article published in BenefitsPro just in time for Mental Health Awareness Month. The article discusses the importance of workplace wellness and how it can help foster a healthy and productive work environment.
We remain grateful to our client partners who entrust us with their PR support, and we look forward to working with new client partners to help them achieve their PR goals.
Thank you for your continued support! Have a great summer and until the next newsletter!
Client Showcase
Factoreal releases four new AI features for sports email marketing campaigns
Factoreal, a customer engagement platform, releases four generative AI features for sports email marketing campaigns. The newly launched tools help create headings, buttons, images and text to personalize messages and entice more fans to participate. Read more in Sports Business Journal.
DMi Partners named one of the best workplaces in 2023
In recognition of its outstanding company culture, performance marketing agency DMi Partners was included in Inc. Magazine’s annual Best Workplaces list. Read more in Inc.
33Across sees cookie alternative spend growth in Q1 2023
Recent research by 33Across analyzed programmatic spend for each vertical across cookie and cookie-alternative traffic in Q1 2023. It found marketers in programmatic buying within the tech, travel and pharma industries grew their cookie alternative share of voice investment (SOV) significantly in Q4 of last year. Read more in Adweek.
Upwave offers CTV advertisers solutions to common challenges
Upwave CEO Chris Kelly provides thought leadership on how the CTV advertising industry can resolve issues of co-viewing and lack of defined currencies. Read more in Spiceworks.
Around the Industry
4 Key Elements for Promoting Workplace Wellness
AI-Powered Tools: What Do Public Relations Pros Need to Know?
Muck Rack Survey: 70 Percent of PR Professionals Expect Challenges With Securing Earned Media
Redefining AAPI Identity in the News Landscape Through Representation in PR
Our Mission
As a boutique PR and marketing agency, our mission is to support growth-stage companies in increasing earned media awareness and building executive visibility. We pride ourselves on producing results through building and leveraging relationships, excelling at best practices, and dedication to thought leadership. Our product is our people, so we invest in them, and are committed to being a diverse and inclusive workplace where employees grow and develop through coaching and mentorship.
How We Can Help
Do you or does someone in your network have a question about PR? Looking for PR, thought leadership, and marketing support? Let’s set up a meeting! We offer PR and marketing services, support for awards, and speaking and event appearances.
Want to chat about how we can help? Please get in touch.