Elisabeth Rosario is a fractional communications partner with 14+ years helping startups, VC firms, and founders shape and share what’s next. She works with entrepreneurs to prepare for critical moments (including launches, fundraising, and market entry) ensuring teams communicate with clarity and momentum. She is also the founder of The Latinx Collective, launched in 2018 to spotlight Latino creators, entrepreneurs, and cultural leaders. The platform has grown into a community of thousands who turn to its newsletter, website, and social channels for original writing, curated news from Latinx journalists, and cultural insights.
How did you get into your current job/ public relations?
I’ve been working in communications for about 15 years and became an independent consultant in 2017, focusing on the technology space. Before that, I led communications at a venture capital firm that invested early in companies like Twitter, Tumblr, and Oculus. Earlier in my career, I worked at a few PR agencies, with my last role being Managing Director. There, I managed a large team leading campaigns for clients like Squarespace, ClassPass, and A24.
What makes a good PR pro/leader? What do you consider essential components for leadership?
A great leader sets the tone through their own actions. They build trust, encourage accountability, and give their teams space to take risks and grow. They also understand that everyone brings different cultures, traits, and experiences to the workplace. Strong leaders know how to create an environment where people can work in their own styles while still moving toward shared goals.
What is the biggest piece of advice you would give to young PR professionals just starting out?
Learn a wide range of skills you can apply to your work. We all know that the industry is constantly evolving, especially with technology like AI. Volunteer to take on new projects that are at the forefront of these changes and if that’s not possible, experiment with different tools and software in your spare time. Lastly, if you come from a background where you aren’t taught to speak up or talk about your work, then ask your higher-ups how you can show up and figure out how to over-communicate what you’re working on. It will help you build credibility and trust.
What were some challenges you faced in your professional career, and how did you overcome them?
Early in my career, I was often one of the few Latinas in the room, especially in tech and venture capital. It was complicated to navigate those spaces and feel like I belonged. Over time, I learned to see my outsider perspective as a strength. I would notice gaps in how stories were being told, bring ideas to the table that others overlooked, and connect dots others might miss.
Who inspires you to continue being your true authentic self?
When I started consulting, I also launched The Latinx Collective to highlight positive Latino stories in the media. I was tired of seeing so much coverage of changemakers and entrepreneurs with little to no stories about our community. At the time, most of the news coverage felt negative or limited, and I wanted to change that. Using my background in writing and communications, I built a space that celebrates Latino entrepreneurs, authors, and creators through newsletters, social content, and events with partners like Squarespace and Slack. Having a perspective outside the norm taught me to listen deeply and recognize the stories that often go untold.
