In a constantly evolving media landscape, professionals in the public relations field must learn to grow and evolve along with it in order to stay on top of their game. Reading blogs has become essential to staying in the loop. Whether you’re a recent college graduate at your first PR job, or a seasoned PR veteran with 20+ years of experience, there is always something new to learn and implement. Here are 5 PR/Marketing blogs we highly recommend you check out.
- PR Daily is the preeminent brand for public relations professionals, delivering news, advice, opinions, awards, conferences, memberships, and newsletters. With blog topics around social media management, media relations, crisis communications, marketing, and more, PR Daily provides communicators, marketers, digital strategists, and PR professionals with opportunities to learn, grow, and network.
Three posts to check out:
- 7 Tips from a former editor on getting earned media
- What is pre-newsjacking? Here’s why you should try it.
- 3 timeless tips to score more press
- PR News serves as a comprehensive leading source of information not only for the PR community, but also for Fortune 1000 professionals, agencies, and government/non-profits. Their blog features current industry news, career tips, “how-to” posts, and opinion articles. The PR News blog aims to help PR and marketing professionals further attain knowledge and develop their skills in social media, crisis management, media relations, digital PR, measurement, DEIB, and internal/external communications.
Three posts to check out:
- How PR Pros, Marketers Can Combat Disinformation
- Dreams and Reality: Controlling the Media or Countering Negative Coverage
- Answer These Questions Before Taking a Public Position on Social Issues
- Spin Sucks breaks down the negative perceptions the public may hold of the Public Relations field. The Spin Sucks blog calls out destructive and unethical practices in the industry while celebrating the good ones. It features regular guest contributors, interviews with industry professionals, and using their trademarked PESO Model, it aims to help marketers and communicators modernize their skills.
Three posts to check out:
- 14 Cognitive Biases Which Affect Your Communications Plan
- How Women At the Top Increase Culture, Team, and Knowledge
- How Experiential Marketing Can Bolster Brand Identity
- PRsay provides both seasoned PR professionals and PR professionals at the beginning of their career with thought leadership pieces, career advice, and even training and development resources. Their blog also includes sections around advocacy, diversity, ethics, and an inside look into the industry.
Three posts to check out:
- The Communications Profession Needs to Be More Diverse and Inclusive. Period.
- A Chapter Map: Planning to Prepare for Future Crises
- The Top-8 Writing Tips for 2022
- The Public Relations Today blog features a collection of content and thought leadership pieces from their team of industry experts across various topics like crisis management, marketing, media relations, social media, writing, and branding. Their website homepage is also organized by what is trending on the news, making it easy to discover the material being read and discussed by professionals in the PR industry.
Three posts to check out: